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Top Territories
Worldwide
USA
Mexico
Brazil
Argentina
India
Europe
Italy
UK
France
Spain
Germany
Vevo 101
Chappell Roan
Vevo DSCVR Artists to Watch
Who We Are
Support emerging talent
enabling all artists to deliver their content via the Vevo network
Offer promotional opportunities for all levels of artists
In-house data science and growth teams offering trend updates and best practices
Create meaningful & engaging Original Content
Home to multiple original content offerings, for artists at all stages of their career
Educate on viewership trends and best practices
Home to multiple original content offerings, for artists at all stages of their career
Worldwide
Overview
400B+
Views
900K
Videos In Our Network
140M
Average Monthly Viewers
Global Vevo Music Video Consumption, 2023
Video Consumption, Q1 2023
27%
Connected TV
57%
Phone
& Tablet
16%
Laptop
Over a quarter of views come through the TV screen, which is increasingly growing as a music video destination.
Delivering to Vevo
Ariana Grande
34+35
Set Up Vevo Channel
Your label and distributor can request and manage your Vevo channel
Ensure YouTube Channel is an OAC
YouTube can upgrade your channel to an Official Artist Channel (OAC)
Connect the Vevo Channel & OAC
Your label & distributor can connect your Vevo channel to your YouTube OAC, syncing all content and future uploads
Music
Meeting
Music Meeting
Pharrell Williams, Miley Cyrus
Doctor (Work It Out)
Vevo conducts weekly and ad hoc reviews of upcoming video premieres and catalog re-features, which are submitted by labels and managers.
Slates are provided where possible, to help promote these videos within YouTube and across Smart TV platforms.
Feid
Vevo Official Live Performance
Vevo partners are encouraged to submit their priority video releases via the online submissions form.
Editorial
Promotion
YouTube & TV App Playlist Features
Social Promotion
YouTube Pre-roll
Editorial
Opportunities
Playlist Placement
Smart TV Placement
YouTube Promotion
Social Promotion
Vevo offers a number of editorial promo opportunities to music videos delivered to the network.
Contact your Vevo label rep to learn how to get featured.
Vevo offers a number of editorial promo opportunities to music videos delivered to the network.
Contact your Vevo label rep to learn how to get featured.
Now internet-enabled, the TV is delivering even more value to the music industry, due to its high potential for growth, its multiple-person viewing habits, and as an additional revenue stream through advertising.
The main viewing environments to watch music videos on TV include live linear-programmed channels (FAST) and the Vevo on-demand app (AVOD).
Normani, Cardi B
Wild Side
Vevo on Connected TV
Introduction
Our dedicated programming team curates each linear channel by decade (such as Vevo '90s), genre (such as Vevo Pop) or theme (Vevo Holiday).
Post Malone
Official Live Performance
Vevo’s FAST linear channels can be found on services such as Samsung TV Plus, The Roku Channel or Pluto TV.
Linear Viewing Environments
Free, ad-supported streaming television (FAST)
Vevo offers over 130 free, live channels worldwide, which feature 24/7 linear programming similar to those on traditional TV. This way, users tune into the most relevant music videos immediately upon arriving at a specific channel.
Vevo Programming
Each programmed hour caters to
Time of day
Artist releases
Cultural celebrations and milestones
Seasonal events and cyclical moments
Unlocking commercial value from advertisers
Niall Horan
Vevo Extended Play
Direct Sales Team
A first-rate sales team that works directly with brands and agencies, creating unique, relevant ad products and sponsorship opportunities specifically for music video content
CTV distribution
TV advertising is sold at a higher CPM than reserve and auction, driving incremental revenue
Music video protections
Brand safety, demonetization appeals and other protections
AVOD Viewing Environments
Ad-supported video on demand
Vevo music videos can be accessed via the on-demand ‘Vevo app’, a more interactive experience via functions like search, skip, and playlisting.
Through the Vevo app, the user has control in seeking out and choosing specific content.
Vevo 101
Who We Are
Worldwide Overview
Top Territories
Music Video Consumption
Delivering to Vevo
Music Meeting
Editorial Promotion
Editorial Opportunities
Connected TV
Linear Viewing Environments
Dedicated Programming
AVOD
Vevo Programming
Commercial Value
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