Information That We Collect.
The information we may process depends upon your interaction with us.
Other Identifying Information. The Vevo Service includes features that automatically pass certain information about some of the unique identifiers assigned to your Device, including the Internet Protocol (IP) address, unique device identifier, or advertising identifier (collectively, “Online Identifiers”), to us and/or our third party service providers.
Internet or Other Electronic Activity Information. To improve functionality and user experience, we also collect information regarding your interactions with the Vevo Service, including advertisements displayed on the Vevo Service.
Geolocation Information. Through your IP address, we can determine your general geolocation or region, which we use to support the delivery of content in your language and provide localized advertising.
Commercial Information. We collect information about the services you purchase or view on our website or through the Vevo Services.
Inferences or Audience Segmentation. This includes certain information that relates to or may be used to create and remember individual profiles, preferences, characteristics, and behaviors.
Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.
We do not use or disclose sensitive personal information, as defined by California law, for inferring characteristics or for purposes other than those permitted by law.
In addition, if you contact us with a customer service, copyright-related, or privacy-related request, we may use the personal information that you provide us (e.g., email address or phone number) to process and respond to your request. If you contact us through our website for sales-related purposes and/or previously provided us with registration information, we may collect, store, and/or use such personal information you provide us (e.g. name, email address and/or other information provided to us) in those instances to communicate with you for marketing and promotional purposes, including direct marketing.
Sources of Collection
We obtain the categories of personal information listed above from the following categories of sources.
We collect information from you indirectly or passively. We collect internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Cookies and Other Tracking Technologies section below.
We collect information about you from third parties. We collect your personal information from third parties, such as data co-ops. We may receive and trade demographic information, commercial information, and internet and electronic activity with data co-ops and other third party data aggregators.
How We Use the Information That We Collect
We may process the personal information we collect for the below purposes and any other purposes disclosed at the time that you provide us with information:
To meet and/or fulfill our legitimate interests:
We use your other identifying information, internet and other electronic activity information to deliver content on the Vevo Service and to manage our business needs, such as monitoring, analyzing, modifying and improving the Vevo Service’s functionality and performance;
We use your other identifying information, commercial information, geolocation information, and internet and electronic activity information to prevent fraud and abuse on and unauthorized access to the Vevo Service;
We use your other identifying information, commercial information, demographic information, and geolocation information to provide localized content on the Vevo Service based on the country in which you are located (as determined based on your Online Identifiers);
We use your other identifying information, commercial information, geolocation information, demographic information, and inferences to provide localized advertising based on your general geographic location (as determined based on your Online Identifiers);
We use your other identifying information, commercial information, geolocation information and demographic information to provide targeted advertising to you on the Vevo Service (as further described in Section 4 below);
We use your contact information to respond to your questions or other requests;
We use your other identifying information to conduct research and analytics for marketing/promotional purposes and to provide anonymous and aggregated reporting (i.e., reporting that does not identify you) for internal use and use by external clients, business partners and other third parties; and
We use your other identifying information, commercial information, geolocation information and demographic information to accumulate and report aggregated, de-identified, statistical information in connection with the Vevo Service and user activity.
We may use your other identifying information and geolocation information to comply with our regulatory and legal obligations or to enforce our legal rights, including:
To meet reporting requirements (e.g., filing tax forms);
To retain documents and information related to a legal action;
To report data breaches or unauthorized access to the Vevo Service.
Sharing and Disclosure of the Information That We Collect
We will not share your personal information or information with others except in the following circumstances:
Our Group Entities: We may disclose your personal information to other group entities that are affiliates and/or subsidiaries, owners or parents of Vevo in accordance with our internal policies or administrative or business practices.
Cross Contextual Behavioral Advertising. We may share your personal information with third parties in order to provide cross-contextual behavioral advertising. This may include the following categories of personal information: other identifying information, demographic information, geolocation information, commercial information, and other electronic activity.
With Your Consent: If we do not process your personal information in accordance with our legitimate interest or based on a contractual obligation we have with you, we may share or disclose your personal information if you provide us with your affirmative consent.
Data Collection From Children.
A. Privacy Requests. You may contact us about privacy preferences and learn more about your choices with respect to advertising on the Vevo Service by sending an email to us at email@example.com detailing your privacy request. If you ask Vevo to stop using your personal information, we will honor that request, provided that we may retain a record of such information as necessary to comply with applicable law and we may continue to use your contact information to respond to your requests. If you continue to use the Vevo Service, we may continue to use your Online Identifiers to determine the country in which you are accessing the Vevo Service in order for content to be displayed within the Vevo Service. You always have the right to access, review and correct the personal information you have provided.
B. Your EU Privacy Rights. If you are an EU citizen or reside in the EU, you may have certain rights with respect to the personal information you provided to us. To the extent permitted by applicable information protection laws, you may:
Access or modify your personal information;
Object, on grounds relating to your particular situation, at any time to the processing of your personal information if the legal ground we are relying on is our legitimate interest or in the public interest;
Request that your personal information be erased if it is no longer necessary for the purposes for which it was processed, you have withdrawn consent to, or object to, the processing of such personal information and we meet no other legitimate basis for such processing or it has been unlawfully processed;
Restrict the processing of your personal information if you contest its accuracy or the lawfulness of our processing, we no longer need it but you need it for a legal claim or you have objected to its processing and await verification of our legitimate grounds for processing it;
Under certain circumstances, have your personal information transferred to another company; or
Withdraw any consents that you have previously provided to allow us to process your personal information.
If you wish to exercise any of these rights, please contact us at firstname.lastname@example.org. Please note that some requests may require you to verify your identity.
C. Notice to Consumers in the United States. If you are a resident of California or jurisdictions with similar laws (e.g., Colorado, Virginia Connecticut, Utah), you may have certain additional privacy rights under the applicable privacy laws in your state (“State Privacy Laws”). This section generally describes those rights and how you can exercise them.
These rights are not absolute. In some situations we may not be able to process your request. This may include if a legal exception applies. We’ll let you know when or if a right doesn’t apply to you. You will not be discriminated against for exercising a privacy right. If you disagree with our decision you can contact us as described at the end of this policy. Those rights are:
Access: to learn the categories of information we collect and use, and for those in California, the categories of sources of collection and disclosure and the business purpose for collection;
Portability: a copy of the specific pieces of Personal Information collected;
Deletion: to have us delete information we collected from you; and
Correction: asking us to fix your information..
Please note that if we delete your personal information, some of our services will not work the same. For example, your previous opt out requests will not be saved and saved preferences and information will no longer be available.
Exercising your Rights:
To exercise your rights, submit a verifiable consumer request to us by either:
Clicking HERE; or
Emailing us at email@example.com.
Your verifiable consumer request must:
Provide sufficient identifying information (including full name and email address) to allow us to reasonably verify you are the person about whom we collected and retained Personal Information, and/or your authority to make such request on behalf of the data subject, and
Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
Note that we will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request or to review and comply with the request.
You may authorize someone to act as your agent and submit a request on your behalf. Due to the sensitivity of such requests, you must verify the agent’s authorization before we will act. Accordingly:
You or your agent must supply proof that the agent is registered with the Secretary of State to act on your behalf; or
You or your agent must supply other written permission for a specific agent to act on your behalf, and will use your email address to connect directly with you to verify agent identity and authority.
We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm with a level of confidence appropriate to the sensitivity of the information that the personal information we have collected and retained in our systems and databases relates to you.
Making a verifiable consumer request does not require you to create an account with us, but if you have an account with us, we may require you to log-in to such account in order to verify your identity or authority or to provide or delete your information.
Right to Opt out of the Sale or Sharing of Personal Information
Residents of certain jurisdictions have the right to opt out of the “sale” or “sharing” of their personal data, as such terms are defined under State Privacy Laws.
Under California law, “share” means disclosing your personal information by us to a third party for cross-context behavioral advertising, in exchange for money or anything else of value. Thus, when we use the term “share” under this section, we are using it in the narrow meaning of how it is defined under California law. Other State Privacy Laws do not use the term “share,” but describe the concept as using personal information for targeted advertising.
The term “sell” has a different meaning under certain State Privacy Laws. For example, under the laws of California and Colorado, “sell” means exchanging your personal information by us with a third party for money or anything else of value. Under Virginia law, “sell” is the exchange of personal information for money only.
Currently, we participate in digital advertising networks to deliver advertising that is tailored to your interests. The participation in certain ad networks can constitute a “sale” or “sharing” of personal data under State Privacy Laws. Vevo also participates in certain data co-ops where we disclose your information to our marketing partners. Although we never received monetary compensation for your data, this activity may constitute a “sale” under State Privacy Laws. The categories of third parties to whom information may be disclosed in these contexts is our third party partners (e.g., advertisers and marketing partners and data analytics providers).
We may “sell” the following categories of Personal Information:
Commercial information; and
Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, preferences, behavior and attitudes.
You can opt-out of being tracked by these third parties by clicking the “DO NOT SELL OR SHARE MY PERSONAL INFORMATION” link at the bottom of our Website.
Please note that your opt-out preferences are website/device specific.
You can also opt-out by broadcasting an Opt-Out Preference Signal, such as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). Note that we will only apply the request to that specific device or browser and only for cookie or pixel based selling and sharing. Thus, you will need opt out on each browser and device where you use our services. If you clear your cookie history on a particular browser or device, your opt out request will no longer be saved.
To learn more about these advertising practices or to opt out of this type of advertising of your personal data, please visit https://optout.aboutads.info/ and https://www.networkadvertising.org/ to optout. You can also opt out of the re-sale of your personal information by other participants in these digital advertising networks by visiting this site and opting out of each participant’s digital property.
Right to Opt out of Profiling
Residents of some jurisdictions—subject to certain exceptions—may have a right to opt out of forms of automated processing performed on Personal Information to evaluate, analyze or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location or movements (“Profiling”).
We engage in cookie-based or digital advertising-based Profiling. To opt out of this practice, please follow the instructions detailed above regarding opting out of the sale or sharing of your Personal Information.
Right to Limit Disclosure of Sensitive Personal Information
Residents of some jurisdictions may have a right to limit the processing of your Sensitive Personal Information (as defined by California law). We do not collect or process Sensitive Personal Information for inferring characteristics or use or disclose Sensitive Personal Information for purposes other than those permitted by law.
Right to Appeal
Residents of some jurisdictions (e.g., Virginia or Colorado) have a right to appeal our decision on a privacy rights request. If we were unable to fulfill your request, you may appeal our request by emailing us at firstname.lastname@example.org within fourteen days of our decision, and provide a detailed reason for your appeal, as well as your state of residence.
Notice to Nevada Residents/Your Nevada Privacy Rights
If you are a Nevada resident, please note that Vevo does not sell for monetary consideration the Personal Information of Nevada consumers for the purpose of resale to other entities.
Data Collection From Children
Vevo recognizes the need to adequately protect the privacy of all of its users, especially children. The Vevo Service is not intended for or directed at children under the age of 16. We do not knowingly collect personal information from children under the age of 16. If we obtain actual knowledge that we have collected personal information from someone under the age of 16, we will promptly delete it, unless we are legally obligated to retain such information. If you believe that we have mistakenly or unintentionally collected information from someone under the age of 16, please contact us at email@example.com. For users in the United States, please also visit https://www.consumer.ftc.gov/ for information from the Federal Trade Commission about protecting children's privacy online.
While no data transmission over the Internet is 100% secure from intrusion, we maintain commercially reasonable physical, electronic and procedural safeguards to protect the personal information that we collect, use and/or store, which are consistent with applicable privacy and security laws. These policies and measures are designed to prevent against loss, misuse, unauthorized access, modification and disclosure and unlawful destruction of your personal information.
We also limit access to the Vevo Service to our own employees, contractors, operators, service providers and those individuals who are authorized for the proper handling of and have a business need to access such information. We request that our third party contractors and service providers follow similar standards of security and confidentiality as those followed by Vevo. However, it is possible that third parties may unlawfully intercept or access transmissions or private communications despite our efforts to prevent same and we therefore make no guarantees regarding the security of user information. While we are dedicated to securing your personal information and our systems and the Vevo Service, you are responsible for securing and maintaining the privacy of your credentials (e.g., user name and password) and verifying that personal information we maintain about you is accurate and current.
Integration of Third Party Platforms and Services
The Vevo Service may be linked to, rely on and/or be integrated with Third Party Platforms and other websites, applications, interfaces, services and/or platforms operated by other companies. The Vevo Service will also feature advertisements from third parties. Vevo is not responsible for the privacy practices of such websites, applications, interfaces, services and platforms operated by third parties that are linked to, rely on and/or integrated with the Vevo Service or for the privacy practices of third party advertising companies. Additionally, we are not responsible for protecting any personal information shared with a third party (e.g. OTT software platforms) through your use of the Vevo Service.
Cookies and Other Tracking Technologies
We share the Device information we collect with third party service providers. We cannot reasonably identify you based on this Device information; however, these third party service providers may combine the information with their own data to make inferences about what ads may be relevant to you. For example, we share your IP address so that advertisers can determine which region you live in and provide you ads in the language of that region. We receive revenue for ads served on the Vevo Service. Sometimes we get paid only for the placement of those ads and sometimes we get paid based on how they perform, for example, how many times an advertisement was viewed. We generally use aggregate, statistical data to find out more about how well ad campaigns have performed, and we may provide the results of these studies with third party service providers. To find out more information about ads and your information contact us at firstname.lastname@example.org.
Some web browsers have a setting that requests that a web application disable its tracking of an individual user (also known as a “Do Not Track” request). Unfortunately, due to technological limitations, our Vevo Service does not recognize such “Do Not Track” requests.
The categories of cookies that may be used on the Vevo Services are as follows:
Functionality cookies: These cookies allow the Vevo Service to remember the choices you make and your account preferences and to provide enhanced, more personal features. These cookies are set by us or by our third party service providers.
Analytics / Performance cookies: These cookies allow us to measure and analyze how Vevo end users use the Vevo Services, so that we may improve the Vevo Service’s functionality and enhance your experience.
User preference cookies: These cookies will remember your preferences (like your language or location), so we can make your experience as seamless as possible, and more personal to you.
Targeting or advertising cookies: These cookies are set by us and our advertising partners to record your visit to the Vevo Service, the sections of the Vevo Service or pages you have visited and the advertisements you have viewed. These are used to deliver ads relevant to you, to limit the number of times that you see an ad and to help us measure the effectiveness of our marketing campaigns.
You may opt-out or delete cookies as follows:
Opt-In/Opt-Out on the Vevo Connected Television App: You may opt-in or opt-out of the use of your information to personalize your ad experience on the Vevo Service delivered through the Vevo-branded connected television application by making the applicable selection in the “Settings” page of such application.
Opt-Out on Your Browser: Most browsers allow you to manage cookies saved on your device. Please note that denying all or certain cookies may result in a less personalized experience on the Vevo Service.
Opt-Out on a Mobile or Connected Television Device: Depending on your device and operating system, you may be able to reset your device's advertising identifier to limit this data collection or prevent the collection of usage data across unaffiliated applications for interest-based advertising purposes by accessing the privacy settings on your device. Each operating system and/or device may provide its own instructions on how to manage these settings – please see the privacy settings for your device for more information.
Google Analytics: Some aspects of the Vevo Services may use Google Analytics to analyze traffic. You can find out more information about Google Analytics cookies by visiting https://developers.google.com/analytics/devguides/collection/analyticsjs/cookie-usage. To opt out of Google Analytics relating to your use of the Vevo Services, you can download and install the Browser Plugin available by visiting the following location provided: https://tools.google.com/dlpage/gaoptout.
DAA / NAI Opt-Out: You may also be able to opt-out of the use of your data by certain third parties to serve interest-based advertising on certain websites or devices, by using the opt-out tools made available on the Digital Advertising Alliance’s DAA’s Consumer Choice Page: https://optout.aboutads.info and the Network Advertising Initiative’s ("NAI") website: https://optout.networkadvertising.org.
Global Opt-Out: Some browsers or browser extensions also allow you to tell websites not to share your information for cross-contextual behavioral advertising through the “global privacy control” signal. We will respond to this signal in a frictionless manner. If you configure this setting on your browser, certain features on our site may not work and you will receive less targeted advertising.
Retention of Your Personal Information
Accuracy of Information Provided
Mail: Vevo LLC
Attn: Privacy Matters
151 W 42nd Street, 25th Floor
New York, New York 10036
Although we urge you to contact us to find a solution for every concern you may have, you always have the right to lodge a complaint with your competent data protection authority.
Last Updated: 15th June 2023
Average Monthly Active Recipients: 140,024
Data Storage, Transfer, Processing.
Our operations are supported by a network of computers, cloud-based servers, and other infrastructure and information technology, including, but not limited to, third-party service providers. We and some of our subsidiaries and affiliates, servers, vendors and service providers may not be located in your jurisdiction and may be located outside of the European Economic Area and Switzerland. If you are an EU citizen or resident in the EU, we will transfer your personal information to the United States in accordance with EU data protection law requirements by using model contractual clauses that have been approved by the European Commission or other appropriate means.
Please note that such transfers may also be necessary in order to perform our obligations under a contract with you, to fulfill a request made by you, to meet a legal or regulatory obligation and/or through obtaining your express consent. If you make transactions with parties outside the EEA or Switzerland or connect the Vevo Service with platforms outside the EEA or Switzerland, we are required to transfer your personal information with those parties in order to provide the Vevo Service to you. If you wish to gain more information about such transfers, please contact us at email@example.com.
If you access the Vevo Service in any country outside the European Union, the data controller is Vevo LLC.
If you access the Vevo Service in any country in the EU, the data controller is:
Vevo (UK) Limited
3 Pancras Square, Third Floor
London, N1C 4AG
Copyright © 2023 Vevo LLC