Vevo’s launch on VIZIO SmartCast™ comes as music video consumption grows globally 27% YOY NEW YORK (December 8, 2020) – Vevo, the world’s leading all-premium music video platform, today announced that Vevo’s catalogue of more than 450,000 music videos and original content is now available for free on millions of VIZIO SmartCast TVs. VIZIO users can now stream Vevo music videos 24/7 directly on their TVs.
The launch on VIZIO smart TVs is part of Vevo’s expansion in the connected television space, as consumers increasingly choose to view music video content at home. An internal analysis of Vevo’s viewership metrics reveals 27% year-over-year growth (Jan-Nov 2020 vs. Jan-Nov 2019) of music video consumption globally across connected television devices (Source: Vevo Internal Analytics, 2020 viewing metrics through 11.29.20).
“At Vevo, we pride ourselves in bringing our high-quality, culturally relevant content and programming to consumers when, where and how they want it. For advertisers, we are guaranteeing the audience composition, brand safety, and increasingly the screen, for their media delivery,” said Kevin McGurn, president of sales and distribution, Vevo. “Our research consistently shows that consumers want to watch music videos in their living rooms and that they are watching alongside their friends and family. So together with VIZIO, which has its own impressive scale and reach, Vevo’s quality content is now available to even more connected television audiences.”
“We are thrilled to welcome Vevo to our award-winning SmartCast platform and expand our music offerings with on-demand access to music videos and the entertainment that consumers crave. By building personalized experiences and enhancing our platform with endless entertainment options for consumers, we are also able to serve up new direct-to-device advertising opportunities for brands and agencies,” said Katherine Pond, vice president of business development, VIZIO.
VIZIO will join a portfolio of existing Vevo partners, including YouTube, Amazon Fire TV, Amazon Echo, Roku, PlutoTV, Apple TV, NetRange, Virgin Media, Sky, Vewd, Xumo, Samsung TV Plus and more.