Vevo’s CTV growth was on full display, with latest innovations centered around living room viewing
NEW YORK -- May 5, 2022 -- Vevo, the world’s leading music video network, today took center stage at New York’s iconic Hammerstein Ballroom as part of the annual IAB NewFronts. This year’s presentation welcomed attendees to “The Next Episode”, a sneak-peak into Vevo’s upcoming plans around content, programming and ad products, followed by a special live performance by Grammy-nominated artist, Chlöe.
Vevo’s President of Sales & Distribution, Kevin McGurn, kicked off the event with an overview of the network’s impressive Connected TV (CTV) growth and unique value proposition for advertisers, stating that Vevo is:
The single largest Free Ad Supported Streaming TV (FAST) network in the world;
The FAST network with the most video content per hour. The average music video is three to six minutes long, meaning Vevo has anywhere from 10 to 20 unique pieces of exclusive video content playing per hour;
Home to the largest multicultural CTV audience. Through connected TV alone, Vevo has more than 13 million Hispanic American viewers per month.
Just as different types of pop culture are being consumed more rapidly within the CTV environment, so are music videos,” said Kevin McGurn, president of sales & distribution, Vevo. “Vevo offers advertisers optionality of measurement, as well as unparalleled flexibility in how you transact with us.”
Vevo has enjoyed rapid CTV growth in line with the maturation of the streaming television landscape. The company’s 24/7 programming curated by decades, like the 70s, 80s and 90s, to genres, such as Pop, Country, Latino and R&B – are available across more than 70 linear TV channels worldwide via services like Apple, Roku, Samsung, Amazon and YouTube. Vevo’s content is enjoyed in 55 different markets, reaching one third of every country’s population.
“Vevo has embraced a TV everywhere strategy with a mix of linear channels and a new and improved Vevo on-demand app,” Jesse Judelman, SVP of Sales, Americas, at Vevo. “While you can find our popular on-demand app across all major platforms, Vevo is a keystone for linear streaming services. For example, after years of the Vevo app thriving on the Roku platform, we now also program multiple Vevo channels as a part of their FAST lineup on The Roku Channel.”
Other presentation highlights include:
More Ad Innovation
As digital video and TV converge, Vevo is providing brands more advanced video-level ad opportunities that are now available for the biggest screen in the home. During the presentation, Vevo announced that dynamic, interactive ad experiences, specifically made for the TV screen, are in development, following recent partnerships with ad tech leaders, TripleLift and Infillion.
Vevo is also further innovating its current ad product suite. This includes expanding its AI-powered contextual offering Moods, by adding more mood categories to target and by categorizing thousands more music videos by mood.
Long-Form Content and More Programming for CTV
On the content side, Vevo revealed that it will be enhancing its CTV programming with more long-form content, such as never-before-seen live performances and full-length concert footage. Additionally, Vevo will increase the breadth of its customized day part programming, including more segments featuring artist and celebrity takeovers of Vevo’s various channels, celebrating their favorite music videos, along with some new weekly music video roundup shows.