By Kevin McGurn, President of Sales & Distribution, Vevo
Vevo’s 24/7 music television channels are playing an integral role in the rebundling of connected TV (CTV), and that was evidenced with our launch of six linear-programmed channels on Hulu Live: Vevo Pop, Vevo Hip-Hop, Vevo Country, Vevo ‘80s, Vevo ‘90s and Vevo Holiday.
Music videos are an essential genre and pillar in entertainment and should be in every TV providers’ offering. The industry is embracing Vevo channels as an integral part of premium CTV subscription services and free ad-supported TV (FAST) lineups from the world’s leading streaming TV providers.
We are proud to be the first and only music-dedicated channels on Hulu Live, one of the most popular ad-supported premium streaming services in the U.S.
In the past year alone, we’ve already become an essential part of the channel lineup on a number of leading services, such as Plex, The Roku Channel, and TelevisaUnivision’s ViX, just to name a few. Now, our partnership with Hulu epitomizes all of our efforts in becoming the largest FAST network in the world and will increase Vevo’s monthly unique viewer and household reach by over 25%.
Audiences are increasingly tuning into FAST and ad-supported CTV subscription services to enjoy their favorite content, and it’s the space where Vevo is seeing the most viewership growth. For both artists and advertisers on Vevo alike, our channels create even more opportunities for critical exposure and to connect with audiences across the country.
Vevo is committed to delivering premium music video content in those environments that music fans frequent. It’s the “why” behind our strategy of achieving ubiquitous distribution across popular streaming platforms, like Hulu Live, so that we can bring the music video back to television, the largest screen in the home. And this partnership is particularly special for a few of us from the Vevo team that were fortunate enough to be at Hulu during launch in March of 2008 and beyond.
Music is the universal connector of people around the world, so here at Vevo, our team will remain committed to bridging more strategic partnerships and ensuring audiences can access their beloved music video content any way they choose. The music video will continue to grow and innovate with this incredible streaming industry, and Vevo will lead the way on that adventure.
As viewers everywhere come together for the holidays and to bring in the new year enjoying their favorite Vevo channels, we’re excited to chat with advertisers about the unique opportunities for brands to get involved.