New Products, Programmatic Innovation & Reach Take Center Stage at Vevo Event

At this year’s Vevo ‘Off-Screen’, buyers were updated on Vevo’s latest ad offerings and enjoyed live performances by Ashanti and Sean Paul

New York, NY, May 8, 2025 – Vevo, the world’s leading music video network, returned to the iconic Webster Hall to host its annual event ahead of the Upfront ad buying season, titled ‘Off-Screen’. With opening remarks from Vevo’s EVP of Global Sales, Rob Christensen, the night concluded with special live performances by global superstars, Ashanti and Sean Paul.

On stage, Christensen honed in on four key areas for brands leveraging Vevo this Upfront season:

100% Ad-Supported, Brand-Safe Reach and Scale

In the U.S. alone, Vevo’s premium music video library reaches over 157 million viewers each month, with high-impact placements across YouTube and major Connected Television platforms. 

“Vevo delivers highly impactful daily audiences that are on par with (or bigger than) the largest sports and entertainment events in the world. For example, last August, the Olympics averaged 30 million viewers per day across every platform that aired the games. Vevo averages 34 million viewers – every, single, day,” said Christensen.

Vevo’s Programmatic Growth Opens Up More Ways to Buy 

For the first time in the Upfronts, Vevo inventory purchased via DV360, including Instant Reserve, can now count toward an advertiser’s YouTube VIP commitment, representing a major shift in how the YouTube environment can be planned for and purchased. When buying Vevo via Instant Reserve, advertisers can access Google proprietary targeting and measurement solely across Vevo inventory – while working directly with Vevo, in tandem with direct buys. 

To complement reserved buys, Vevo has also built a programmatic ad tech stack that provides access to real-time, biddable inventory through curated private marketplaces. 

“You’re buying smarter, safer, and with more control — activating Vevo and guaranteeing adjacency against the most premium content on YouTube and FAST,” stated Christensen.

Vevo Evolve: AI-Powered Targeting, Planning, & Performance

Christensen introduced Vevo’s newest suite of data-driven products – Vevo Evolve – that delivers real-time tools for advanced targeting, planning and performance. 

“We’re rolling out hundreds of new AI-powered, privacy-compliant audiences to significantly expand our offering. Those audiences are targetable across our entire library of over 1 million premium music videos,” he explained. “You can analyze campaign delivery, measurement, reach and frequency with real-time dashboards, as well as closely track KPIs, like attention and outcomes, to optimize performance.”

More Artist Franchises Available for Upfront Buyers

Christensen revealed that Vevo is building upon the success of ‘Artist Franchises’ (debuted last Upfront season) and expanding the product to include more global hitmakers. He revealed that participating advertisers have already seen impressive results, such as tripled brand awareness and brand search, as well as double the lift in purchase intent.

Exclusively available for Upfront buyers, Artist Franchises give brands exclusive, first-to-market access to content from the top superstars on Vevo, meaning 100% share of voice (SOV) with an artist and their entire music video library, including premieres.

“Now we’re taking it even further. More artists. More exclusives. More chances to secure premium placement. But, once these spots are filled in the Upfront —they’re gone,” Christensen warned.