Vevo detailed how brands can align through purchasable programming, with the most valuable inventory on CTV during key pop culture moments and all year long, calling for audiences to ‘Watch More Music’
NEW YORK, NY – May 2, 2024 – Vevo, the world’s leading music video network, today showcased its offerings for advertisers at its 2024 IAB NewFronts presentation at legendary venue, Webster Hall, with an exclusive performance from country superstar, Kane Brown.
In the five years since it entered the FAST space, Vevo has expanded its footprint with a curated portfolio of nearly 20 channels. As consumer adoption grows, Upfront dollars continue to shift into CTV and streaming.
On stage, Vevo highlighted its vast CTV reach, the premium nature of its library, and the breadth of its network in the current fragmented media landscape. Vevo remains the leading music video network as the widely distributed purveyor of coveted content. As a result, this premium programming is available to advertisers with the most sought after inventory in the world, providing access to new music videos as they come to market.
Call-outs included highlighting the diversity of categories on Vevo, from rising genres like Afrobeats and Regional Mexican to household names in Pop and Country, facilitating connections to 33 million viewers each day. More than 70% of Vevo’s most watched artists come from a range of communities that are often underrepresented in media, and all ten of Vevo’s top most viewed videos in 2023 were from diverse artists.
“At Vevo, we take music one step further. When fans watch music, they equally watch your brand. Music video viewers are engaged viewers, because music videos deeply resonate with them, influence them, and display the people and stories that reflect the world around them, unlike any other entertainment genre,” said Rob Christensen, executive vice president, global sales, Vevo. “Buying directly with Vevo ensures your brand can own cultural, trend-setting moments in a transparent and brand safe environment. This means consistent national coverage and scale across all screens. Over the last few months, we have continued to build our network’s reach and capabilities with partnerships like KERV, SLING, and Telly, with more soon to come, as we expand our already robust offering.”
On stage, Vevo also announced that it will release a limited number of franchise programs, giving brands exclusive access to the artists that create culture throughout the year. This Upfront season, a select number of advertisers will be granted exclusive ownership to beloved catalogs and new releases capturing the super fandom that surrounds these moments. These custom opportunities will feature trend setting content, catalog videos, and high impact ad placements across the network.
Vevo also unveiled its evolved brand treatment, ‘Watch More Music’, underscoring the power of artist visuals, driving a connection to communities, culture, and beyond. ‘Watch More Music’ encourages brands to connect with fans in new and meaningful ways, reinforcing the active nature of watching a song with sight, sound, and motion.
“We’re expanding the TV experience around our most sought-after artists and appointment viewing to superserve passionate fandoms on Vevo. Brands will be able to reserve these high-impact placements across our network in advance, ensuring they’re always in sync with the latest pop culture moments throughout the year. This year the focus of our upfront conversations have been about relevance and reliance. With a five-year legacy already within the FAST market, now is the time for us to double down on the value we can add to advertisers, positioning them alongside the biggest cultural moments and artists,” said Melissa Sofo, vice president, U.S. sales, Vevo. “Vevo has remained at the center of transformation, as a premium network driving outcomes for brands, prioritizing viewer experience, and enabling audiences to watch more music.”
Vevo’s NewFront event concluded with a special live performance by country artist, Kane Brown, nominated for “Entertainer of the Year” at the 2024 American Country Music Awards, with 2.5 billion views on Vevo.
“I was really honored to be a part of Vevo's NewFront and perform at Webster Hall this year,” shared Brown. "Videos are such an extension creatively for us as artists and for the music we create. It is an entirely unique way to be able to connect with the fans and show another side of the vision you have when putting an album or a tour together. So many music videos have created milestone moments for me in my career and I really appreciate everyone that continues to invest in and support music videos and music’s ecosystem overall. I love making music videos, and I can’t wait to share more.”