Vevo Partners with KERV for Shoppable Ad Experiences on CTV
Brands can now leverage a dynamic second screen strategy across CTV campaigns within Vevo’s premium music video programming to shorten the path to purchase and build brand loyalty
New York, NY, April 8, 2024 – Vevo, the world’s leading music video network, today announced a partnership with KERV Interactive, the leader in AI-powered video analysis, performance and monetization, to bring new ad formats to Vevo’s global CTV portfolio. This partnership will include the Vevo TV app and 20 linear FAST (Free Ad-Supported Streaming TV) channels, spanning over 35 distribution partners worldwide.
Advertisers on Vevo will now have access to KERV’s ad suite that enhances TV engagement via second-screen experiences, which can be tailored to a brand's specific campaign goals. For example, an ad on Vevo can feature a dynamic QR code which, when scanned, generates a carousel to explore and purchase items on mobile devices.
“With shoppable ad experiences proliferating across the biggest screens in the living room, music videos serve as a connective bridge to influence – enabling brands to reach and engage with passionate audiences in new ways while prioritizing the viewer experience,” said Rob Christensen, EVP, Global Sales at Vevo. “By transforming ad breaks into natively embedded, customizable experiences, our partnership with KERV is complementary to our CTV programming. As Vevo continues to expand monetization efforts worldwide, we’re helping brands simplify the path to purchase and drive real-time, outcome-based connections between brands, consumers, culture and commerce.”
Available across Vevo’s CTV portfolio, advertisers can optimize campaign creative based on KERV’s patented AI and IR (image-recognition) technology that identifies contextually relevant marketing moments, as well as its first-party content metadata that enables the personalization of creative based on viewer interests, location, contextual triggers, and more.
“We’re proud to be working with Vevo to provide AI-powered CTV solutions that will reimagine how advertisers engage with streaming audiences – all in a turnkey, streamlined way,” said Brad Quinn, Vice President, Publisher Partnerships at KERV. “As brands continue to seek out new technology to connect with their audiences in a more personalized manner, this partnership positions Vevo as an innovative leader – providing a lean-in experience for viewers and tangible outcomes for brands.”
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The integration of KERV’s shoppable ads into Vevo’s CTV is a game changer for brands looking to engage viewers directly. The dynamic QR codes sound particularly interesting for driving sales while watching music videos. As a fan of interactive content, I’m curious how this approach might influence other platforms too. For those who enjoy exploring new features like this, GWYF Guide could be a helpful guide on related strategies.
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