Vevo Announces Highly Acclaimed “DSCVR Artists to Watch” List for 2027
Annual taste-maker program highlights emerging global artists poised to break through in the year ahead
2026 class alum SIENNA SPIRO is named “DSCVR Artist of the Year”
Vevo, the world’s leading music video network, today released the complete list for its highly-anticipated Vevo “DSCVR Artists to Watch” 2027 campaign. Now in its 13th year, Vevo’s DSCVR ATW program is a highly curated selection of global artists who Vevo has tipped to break through to the mainstream. Starting Tuesday, November 10th, Vevo’s DSCVR ATW will showcase high-quality live performance video content from the class of 2027, with two bespoke performances from each artist, shot exclusively for Vevo.
Born out of Vevo’s taste-making DSCVR series, “DSCVR Artists To Watch” is one of the most highly anticipated and competitive lists in the emerging music space, receiving over 600 submissions. Artists and bands selected for the program receive critical exposure and promotion that help propel their careers, marketing and features in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network.
"Discovering extraordinary talent and providing emerging musicians with an unparalleled stage to shine lies at the core of Vevo's mission, as reflected in our annual DSCVR Artists to Watch selection," states JP Evangelista, Vevo's EVP of Content, Programming & Marketing. "Curating this forward-looking lineup requires a blend of analytics, market trends, and genuine musical instinct from our worldwide team. In addition to the selection itself, our custom live Vevo studio recordings equip these artists with compelling visual content to engage audiences around the globe. Being chosen for this list represents a remarkable milestone, and we are excited to see this upcoming generation of global talent thrive!"
Vevo has a long history of supporting and introducing emerging artists to new global audiences. ATW alumni are a long list of musical success stories, including Sam Smith (2014), James Bay (2015), Raye (2017), Billie Eilish (2018) Lewis Capaldi (2018), Remi Wolf (2021), Ice Spice (2023), Chappell Roan (2024) and SIENNA SPIRO (2026). SIENNA SPIRO has also recently been named Vevo DSCVR’s Artist of the Year.
“Every year, in celebration of Vevo’s Artist to Watch list, we award one stand-out artist the title of Vevo’s “DSCVR Artist of the Year.” They should embody everything about a successful DSCVR Artist to Watch: drive, stage presence, personality, a kaleidoscopic artistic vision, a sound that is distinctly their own, and (perhaps most importantly) a special and undeniable connection with a global audience. SIENNA SPIRO represents the next generation in London’s storied lineage of soul singers - she wields a powerhouse voice that stops listeners in their tracks and carries herself with a poise and wit that set her apart from the crowd. Her ascent will no doubt be in history books, and we’re so honored to have been even a small part of it.”
The program launches today with two exclusive performances of “Que Seas Feliz” and “Asi Se Vende” from Dalvin La Melodia.
Vevo’s 2027 DSCVR “Artists to Watch” are:
54 Ultra (Interscope (UMG))
Asha Banks (Island Records (UMG))
AZ Chike (Warner Records (WMG))
Barry B (Universal Music Spain (UMG))
Carter Faith (MCA (UMG))
Conep (Dynamic Records (Empire))
Dalvin La Melodia (Suenala Mikey (Symphonic))
Devon Again (Interscope (UMG))
Dexter and The Moonrocks (Big Loud Rock (UMG))
Die Spitz (Island Records (UMG))
F3miii (Robots + Humans (SME))
FreshMula (Dischi Numero Uno / Sony Music Italy)
Frost Children (RCA (SME))
Mack Geiger (RECORDS Nashville / Columbia Records (SME))
Mari Froes (RCA Records/Sony Music Germany)
Mollie Elizabeth (Capitol (UMG))
Paloma Morphy (Sony México / 5020 (SME))
The Paradox (Hundred Days Records / Virgin Music Group (UMG))
