Vevo Launches App on Telly to Bring Music Videos to Dual Screen TVs
- Apr 25, 2024
- 2 min read
New York, NY, April 25, 2024 – Vevo, the world’s leading music video network, today announced it has launched its app on Telly, the ultimate free TV upgrade for the living room. Vevo will provide Telly TV users with high-quality music videos, including official releases and live performances, as well as originally produced content by Vevo.
The partnership expands Vevo’s distribution footprint and unlocks new opportunities for advertisers to connect with hard-to-reach consumers who do not watch traditional TV. Telly is the first dual screen smart TV offered free to consumers. Telly’s second smart screen enables beyond TV functions including news, sports and weather updates as well as video games, motion tracking fitness, and music powered by Telly’s built in 6 speaker Harman Kardon sound system.
“Telly households love to listen, and now watch, music on the biggest screen in the home. Music is the most used beyond TV feature on Telly today, and we are excited to partner with Vevo to make their incredible catalog of music content available for free to Telly households nationwide,” said Neal Tiles, Head of Partnerships, Telly.
“With the support of advertising, consumers increasingly expect access to premium programming for free and on demand. Our partnership with Telly underscores this trend, not only as a free way for viewers to watch premium programming, but also as a way for brands to reach and engage cord-cutting audiences,” said Natalie Gabathuler-Scully, executive vice president, Revenue, Distribution & Data Operations, Vevo. “With over 900,000 music videos from artists of all genres, Vevo is committed to making its premium content available across screens in the home and Telly’s ad-supported business model furthers this mission, while enabling marketers to drive meaningful outcomes.”
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The launch of Vevo's app on Telly is an exciting development for music lovers, especially with the promise of high-quality content and live performances. This innovation could reshape how we consume music in our homes, leveraging Telly's unique dual-screen capability. I'm curious, how do you envision this partnership influencing advertising strategies for brands targeting younger, cord-cutting audiences? Significant Figures Calculator
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