Vevo Partners with WebAds as Ad Sales Representatives in Europe
- Jul 7, 2022
- 2 min read
Deal offers buyers with new access to Vevo’s premium CTV ad inventory in several major European markets: The Netherlands, Spain, France and Germany
LONDON – July 7, 2022 – Vevo, the world’s leading music video network, today announced a partnership with WebAds, an independent sales house for European digital media. The deal grants WebAds the permission to conduct direct ad sales on behalf of Vevo in the Dutch, Spanish, French, and German markets.
Through WebAds, advertisers can easily buy Vevo ad inventory on Connected Television (CTV) and are guaranteed that their campaigns are running within premium music video content.
“The Vevo library offers advertisers an authentic and culturally relevant environment to engage with consumers, especially on CTV, which delivers a more cinematic viewing experience and is often shared with friends and family. We’re experiencing particularly high demand for our CTV ad inventory, as advertisers try to reach those consumers who are streaming their favourite video content on the biggest screen in the home,” said James Cornish, vice president, international sales, Vevo. “As we continue to expand our CTV distribution and ad operations globally, WebAds is providing us with the additional boots on the ground to more efficiently and directly serve prospective buyers in these key territories.”
“Vevo truly is a modern-day, global music television network, enjoyed by every kind of fan, on every kind of viewing environment,” added Rob Christensen, senior vice president, global sales and distribution, Vevo. “This partnership is a result of our international growth as a business and the universal appeal and power of our content worldwide, as CTV becomes the centrepoint of advertiser investment.”
“We are excited to work together with Vevo. The CTV market is growing rapidly and so is the demand for premium advertising opportunities in that area. To partner with the world's leading music video network in the offer of branded partnerships on CTV at scale is a solid piece for the WebAds' video portfolio. We have been overwhelmed by the enthusiasm and demand from agencies and advertisers to partner on this music video on CTV opportunity, resulting in a Media First moment. We have commitments from a wide range of advertisers who have reserved available inventory in Q3,” said Xavier Schijffelen, chief executive officer, WebAds.
The partnership between Vevo and WebAds is a significant step in expanding access to premium CTV ad inventory across Europe. It's interesting to see how Vevo is adapting to the growing demand for high-quality advertising environments, especially in music video content. This could be a game changer for brands wanting to engage with audiences in a more authentic way. On a related note, I’ve been exploring creative ways to market content visually, like using miniature images for campaigns, which you can discover more about here AI Miniature Generator.
This is a smart partnership that should help advertisers reach more engaged audiences through premium music content across Europe. It's always great to see companies expanding their reach with strong collaborations. If you're into optimizing your PC setup too, you can also get free display customization tips and tools from CRU Resolution.
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This article does a great job explaining why CTV has become such a major focus for advertisers. Premium content, shared viewing experiences, and strong audience engagement make it an increasingly attractive channel. As online entertainment continues to grow, interactive options like basket bros show how gaming can also build dedicated and active communities around digital content.