Vevo Partners With TripleLift to Launch Dynamic Overlay Ads for Its Linear-Programmed TV Channels
With FAST viewing on the rise, brands can leverage Vevo’s overlay ads for brand-building and contextual targeting against expertly curated music video programming on connected TVs
NEW YORK, NY (September 14, 2022) – Vevo, the world’s leading music video network, today announced it has partnered with TripleLift, one of the largest advertising technology platforms in the world, to launch dynamic overlay ads, specifically for Vevo’s linear-programmed TV channels.
Powered by TripleLift’s In-Show technology, which is integrated by video infrastructure platform Zype, Vevo’s overlay ads are delivered within contextually relevant content. While executed at scale, they offer the same precise audience targeting that Vevo offers for its digital video buys, while complementing Vevo’s unique programming on connected TVs (CTV).
“As digital and TV converge, Vevo is offering brands more advertising opportunities on the biggest screen in the home, that were once only available on digital. Innovating our ad product portfolio not only aligns with our growth in CTV distribution, but also our advertisers’ demand for our premium inventory,” said Natalie Gabathuler-Scully, senior vice president, global revenue and distribution operations, Vevo. “Additionally, we’re not disrupting the consumer viewing experience, especially in a lean-back environment like linear – all while still delivering powerful results for brands that invest in Vevo.”
Vevo’s linear channels are accessible on popular FAST (free ad-supported TV) platforms and services, such as Local Now, Pluto TV, Samsung TV Plus, The Roku Channel, Vizio, and Xumo. Each channel is curated according to genre (such as Vevo Pop), decade (such as Vevo 90s), or event (such as Vevo Holiday).
“As video consumption habits evolve and time spent across all devices remains on the rise, it is increasingly important for advertising solutions to reflect these changes. TripleLift’s In-Show ad formats make it easy for brands to engage the right audience at the right time,” said Michael Shields, general manager, connected TV, TripleLift. “By bringing new ad experiences to Vevo’s audience, we’re showing what the future of brand-supported TV will look like: better for audiences, programmers and marketers.”
Vevo’s partnership with TripleLift sounds like an interesting step for linear-programmed TV, especially if dynamic overlays can feel relevant without interrupting the viewing experience. The challenge will be keeping ads subtle and well-timed so they don’t distract from the music. It reminds me of how fnaf became an iconic horror game by delivering a truly tense and suspenseful experience through careful timing and atmosphere—too much interruption would ruin that tension. I’m curious whether viewers will appreciate more personalized overlays or prefer traditional commercial breaks. Do you think this format can balance useful advertising with a smooth, TV-like experience?
Cuando se habla de HappyMod APK, la versión del archivo es un dato importante. También conviene revisar sus requisitos y la información técnica proporcionada.
Having trouble opening 10.0.0.138? Check that your device is connected to the correct network and enter the IP directly into your browser. This guide covers practical troubleshooting steps for router access.
This is super exciting! I love the idea of dynamic overlay ads—it's like a modern twist on marketing. I tried something similar in my project, challenge rush, and it definitely enhanced user engagement. Can't wait to see how this evolves!
It's fascinating to see how Vevo is utilizing dynamic overlay ads to enhance viewer engagement without disrupting the experience. The integration of TripleLift’s In-Show technology sounds like a smart move for advertisers looking to reach targeted audiences effectively. Given the rise in FAST viewing, how do you think this will impact smaller brands trying to compete on these platforms? Significant Figures Calculator