Viewers can now enjoy Vevo’s expertly curated live music video channels in the U.S. for free on Sling Freestream
Advertisers gain access to more Vevo streaming TV inventory as FAST becomes a critical part of the consumer media diet
NEW YORK, NY – February 6, 2024 – Vevo, the world’s leading music video network, today announced it has launched free linear-programmed channels on Sling Freestream, the FAST (free ad-supported streaming television) service on SLING TV. Vevo will add six channels on Sling Freestream: Vevo Pop, Vevo Country, Vevo 70’s, Vevo 80’s, Vevo Latino, and Vevo Features.
This partnership increases Vevo’s TV footprint in the U.S. at a time when FAST services are becoming a more popular tune-in destination. In a recent study from Vevo and Publicis Media, The State of Modern TV Viewership, 93% of viewers indicated they watch some level of ad-supported TV.
“Vevo continues to grow its FAST network, and this partnership with Sling Freestream supports our ubiquitous distribution strategy to ensure we can deliver music videos to fans on the streaming TV services they utilize,” said Natalie Gabathuler-Scully, EVP, Global Revenue, Distribution & Data Operations, Vevo. “Our programming team is on the pulse of consumer viewership trends and what’s viral to ensure the most relevant music videos are delivered. As a result, Vevo offers a diverse and engaging lineup of FAST channels for every kind of fan, while also expanding our national reach and creating more premium inventory for the advertising community.”
Featuring 24/7 music video programming, each Vevo channel is curated by Vevo’s expert in-house team according to a specific genre (such as ‘Vevo Pop’), decade (such as ‘Vevo ‘80s’), or theme (such as ‘Vevo Features’). Within the channel, each programming block is thematic, airing music videos that align with the current season or holiday, day part or day of the week, cultural celebrations, artist milestones or commemorations, tours and festivals, premieres, and more. Examples of upcoming programs include Winter Feels, DSCVR Artists to Watch 2024, and Stadium Shakers, as well as the weekly roundup show, Trending on TikTok.