Vevo Partners With SLING, Launches Music Video Channels on Sling Freestream
- evelynswiderski
- Feb 6, 2024
- 2 min read
Viewers can now enjoy Vevo’s expertly curated live music video channels in the U.S. for free on Sling Freestream
Advertisers gain access to more Vevo streaming TV inventory as FAST becomes a critical part of the consumer media diet
NEW YORK, NY – February 6, 2024 – Vevo, the world’s leading music video network, today announced it has launched free linear-programmed channels on Sling Freestream, the FAST (free ad-supported streaming television) service on SLING TV. Vevo will add six channels on Sling Freestream: Vevo Pop, Vevo Country, Vevo 70’s, Vevo 80’s, Vevo Latino, and Vevo Features.
This partnership increases Vevo’s TV footprint in the U.S. at a time when FAST services are becoming a more popular tune-in destination. In a recent study from Vevo and Publicis Media, The State of Modern TV Viewership, 93% of viewers indicated they watch some level of ad-supported TV.
“Vevo continues to grow its FAST network, and this partnership with Sling Freestream supports our ubiquitous distribution strategy to ensure we can deliver music videos to fans on the streaming TV services they utilize,” said Natalie Gabathuler-Scully, EVP, Global Revenue, Distribution & Data Operations, Vevo. “Our programming team is on the pulse of consumer viewership trends and what’s viral to ensure the most relevant music videos are delivered. As a result, Vevo offers a diverse and engaging lineup of FAST channels for every kind of fan, while also expanding our national reach and creating more premium inventory for the advertising community.”
Featuring 24/7 music video programming, each Vevo channel is curated by Vevo’s expert in-house team according to a specific genre (such as ‘Vevo Pop’), decade (such as ‘Vevo ‘80s’), or theme (such as ‘Vevo Features’). Within the channel, each programming block is thematic, airing music videos that align with the current season or holiday, day part or day of the week, cultural celebrations, artist milestones or commemorations, tours and festivals, premieres, and more. Examples of upcoming programs include Winter Feels, DSCVR Artists to Watch 2024, and Stadium Shakers, as well as the weekly roundup show, Trending on TikTok.
Okay, this Vevo and Sling Freestream partnership adding six channels is pretty neat! Watching videos on Sling Freestream while commuting is a great option, right? Now to find out the forgecalculator implications for artists!
This Vevo partnership with Sling Freestream is pretty cool! More free music video channels is always a win. I wonder what the rocketgoal io team thinks of these new ways to get content out there?
Love this move into expanded music video channels via streaming — visuals nowadays are as important as the audio.
For those curious about how hardware processes visuals at scale, check out Volume Shader BM. It’s a browser-based GPU benchmark that runs shader tests and visual performance in real time; a fun behind-the-scenes look at how streaming visuals might handle complex rendering.
Exciting to see how streaming platforms and content partners are evolving — this VEVO-Sling collaboration is a great example of innovation in media delivery.
When scheduling content releases, live-streams or promotional windows, keeping track of precise times is key. I’ve been using this Time From Now calculator to see exactly what time a set number of hours from now will be. Handy when planning global premieres or coordinating across time zones.
A smart move by Vevo to expand content distribution through FAST platforms like Sling Freestream. The return of a 24/7 music video channel could tap into the need for passive viewing on connected TVs, word games