Vevo Partners With SLING, Launches Music Video Channels on Sling Freestream
- Feb 6, 2024
- 2 min read
Viewers can now enjoy Vevo’s expertly curated live music video channels in the U.S. for free on Sling Freestream
Advertisers gain access to more Vevo streaming TV inventory as FAST becomes a critical part of the consumer media diet
NEW YORK, NY – February 6, 2024 – Vevo, the world’s leading music video network, today announced it has launched free linear-programmed channels on Sling Freestream, the FAST (free ad-supported streaming television) service on SLING TV. Vevo will add six channels on Sling Freestream: Vevo Pop, Vevo Country, Vevo 70’s, Vevo 80’s, Vevo Latino, and Vevo Features.
This partnership increases Vevo’s TV footprint in the U.S. at a time when FAST services are becoming a more popular tune-in destination. In a recent study from Vevo and Publicis Media, The State of Modern TV Viewership, 93% of viewers indicated they watch some level of ad-supported TV.
“Vevo continues to grow its FAST network, and this partnership with Sling Freestream supports our ubiquitous distribution strategy to ensure we can deliver music videos to fans on the streaming TV services they utilize,” said Natalie Gabathuler-Scully, EVP, Global Revenue, Distribution & Data Operations, Vevo. “Our programming team is on the pulse of consumer viewership trends and what’s viral to ensure the most relevant music videos are delivered. As a result, Vevo offers a diverse and engaging lineup of FAST channels for every kind of fan, while also expanding our national reach and creating more premium inventory for the advertising community.”
Featuring 24/7 music video programming, each Vevo channel is curated by Vevo’s expert in-house team according to a specific genre (such as ‘Vevo Pop’), decade (such as ‘Vevo ‘80s’), or theme (such as ‘Vevo Features’). Within the channel, each programming block is thematic, airing music videos that align with the current season or holiday, day part or day of the week, cultural celebrations, artist milestones or commemorations, tours and festivals, premieres, and more. Examples of upcoming programs include Winter Feels, DSCVR Artists to Watch 2024, and Stadium Shakers, as well as the weekly roundup show, Trending on TikTok.
This partnership between Vevo and Sling is a huge win for fans of premium music video content! Expanding accessibility through Freestream shows how dynamic the streaming landscape has become. When following these major industry shifts, I find it incredibly useful to research the strategic leaders behind these successful deals. Using an people search makes it so much easier to identify and connect with the key professionals driving innovation in the media space. Exciting times for digital entertainment!
Vevo’s move essentially transplants the traditional linear TV experience onto an internet platform. While Video-on-Demand (VOD) remains dominant, the rise of FAST (Free Ad-Supported Streaming TV) demonstrates that, when faced with a vast array of choices, users still crave a passive viewing experience—one where the content is "curated by experts" for them. This channel-based model—reminiscent of the golden age of MTV—is now experiencing a renaissance through digital transformation.
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Love that Vevo is leaning into thematic programming blocks — seasonal content, day-of-week lineups, cultural moments. It brings back that old-school TV feeling where you just tune in and let it run. https://fullscreencountdowntimer.com/ when I put on background music channels so I don't lose track of time. Works surprisingly well as a focus tool.
Vevo's launch of curated music video channels like 'Vevo 80’s' on Sling Freestream is a nostalgic treat, especially for fans of different music eras. How do you think the 'seasonal blocks' and shows like 'Trending on TikTok' will adapt to viewer preferences over time? For music enthusiasts, exploring more can be fun: Online Pitch Detector.
Great move by Vevo! Launching curated music video channels on Sling Freestream across different genres and decades is smart positioning. The 93% stat on ad-supported TV viewing is telling — FAST services are clearly the future of casual viewing. A friend at your AI slop bores me was just saying how the media landscape is shifting toward free, curated experiences over paid subscriptions, and this partnership is a perfect example of that trend.