Vevo Partners With Amagi to Support Its Global CTV Expansion
- Nov 3, 2022
- 1 min read
Cloud-based infrastructure helps Vevo scale and monetize efficiently across the burgeoning FAST landscape worldwide
NEW YORK, NY (November 3, 2022) – Vevo, the world’s leading music video network, today announced enhancements to its global connected TV (CTV) programming and advertising infrastructure by partnering with Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV.
“As Vevo expands and monetizes on CTV worldwide, we are extending our capabilities correspondingly in order to work with more distributor and advertising partners, especially those in the rapidly growing FAST space,” said Natalie Gabathuler-Scully, senior vice president, global revenue and distribution operations, Vevo. “Amagi’s cloud-based infrastructure enhances our ubiquity and bolsters our flexibility as we navigate growth, and helps us meet global CTV content delivery and ad tech requirements to ensure we maximize our revenue potential.”
Globally, Vevo now has more than 80 linear FAST (Free Ad Supported Streaming TV) channels via more than 30 distribution partners. Amagi will ensure quality streaming of Vevo linear channels across CTV platforms, and enable the seamless delivery of video ads into Vevo channels across distributors. In addition to providing a programming and ad serving infrastructure, Amagi will provide analytics to bolster Vevo’s performance reporting.
“We are proud to manage the delivery of programming and ads flowing through Vevo’s rapidly growing global CTV footprint,” said Srinivasan KA, co-founder, Amagi. “As their technology partner, Amagi offers Vevo the ability to quickly and cost-effectively create, distribute and monetize content with best-of-breed cloud-based solutions. We look forward to continuing to amplify Vevo’s reach across platforms and geographies as the company scales to new heights of global growth.”
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A massive power move in the streaming industry Fnaf! The shift towards Connected TV (CTV) and FAST channels is redefining how audiences consume music videos, and partnering with a cloud pioneer like Amagi is a brilliant move for Vevo
Vevo’s expansion into connected TV and FAST channels shows how fast the streaming and digital ad space is growing. With more platforms competing for viewer attention, even simple branding and engagement strategies matter a lot—kind of like how something familiar like wendys frosties can stick in people’s minds as an easy, recognizable choice in a crowded market.
Interesting update on Vevo’s expansion strategy in the CTV and FAST space. It’s clear that partnerships like this are becoming increasingly important as streaming platforms shift toward cloud-based infrastructure and ad-supported models. Vevo’s focus on scaling distribution and improving monetization through connected TV aligns with the broader industry trend of moving away from traditional linear broadcasting toward more flexible, data-driven streaming ecosystems. ([vevo.com](https://www.hq.vevo.com/press/vevo-partners-with-amagi-to-support-its-global-ctv-expansion?utm_source=chatgpt.com))
What stands out is how these kinds of collaborations are not just about content delivery, but also about improving analytics, advertising efficiency, and global reach. It reflects how the music video and streaming industry is evolving into a more integrated digital advertising environment where infrastructure partners play a key role.
Overall, it’s a good example of how…
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