Vevo Partners With Amagi to Support Its Global CTV Expansion
Cloud-based infrastructure helps Vevo scale and monetize efficiently across the burgeoning FAST landscape worldwide
NEW YORK, NY (November 3, 2022) – Vevo, the world’s leading music video network, today announced enhancements to its global connected TV (CTV) programming and advertising infrastructure by partnering with Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV.
“As Vevo expands and monetizes on CTV worldwide, we are extending our capabilities correspondingly in order to work with more distributor and advertising partners, especially those in the rapidly growing FAST space,” said Natalie Gabathuler-Scully, senior vice president, global revenue and distribution operations, Vevo. “Amagi’s cloud-based infrastructure enhances our ubiquity and bolsters our flexibility as we navigate growth, and helps us meet global CTV content delivery and ad tech requirements to ensure we maximize our revenue potential.”
Globally, Vevo now has more than 80 linear FAST (Free Ad Supported Streaming TV) channels via more than 30 distribution partners. Amagi will ensure quality streaming of Vevo linear channels across CTV platforms, and enable the seamless delivery of video ads into Vevo channels across distributors. In addition to providing a programming and ad serving infrastructure, Amagi will provide analytics to bolster Vevo’s performance reporting.
“We are proud to manage the delivery of programming and ads flowing through Vevo’s rapidly growing global CTV footprint,” said Srinivasan KA, co-founder, Amagi. “As their technology partner, Amagi offers Vevo the ability to quickly and cost-effectively create, distribute and monetize content with best-of-breed cloud-based solutions. We look forward to continuing to amplify Vevo’s reach across platforms and geographies as the company scales to new heights of global growth.”
লেখাটি বেশ তথ্যবহুল এবং সহজ ভাষায় বিষয়টি বোঝানো হয়েছে। বিশেষ করে নতুন ব্যবহারকারীদের জন্য বিভিন্ন বিষয় পরিষ্কারভাবে তুলে ধরা হয়েছে, যা বেশ কাজে লাগতে পারে। আমি সম্প্রতি joya 999 সম্পর্কে জানতে আগ্রহী হয়েছি, তাই এই ধরনের বিস্তারিত তথ্য আমার জন্য উপকারী। আরও এমন তথ্যভিত্তিক লেখা দেখতে চাই।
The partnership between Vevo and Amagi is an interesting step as music video consumption continues expanding across connected TV platforms. Giving audiences more ways to discover music while helping publishers distribute premium video content across different markets makes a lot of sense. I also think artist branding becomes increasingly important as content reaches viewers on more platforms. Small details such as typography can help create a recognizable visual identity, especially when promoting music on social media. Tools like fontedeletra.com/letras-diferentes/letras-bonitas/ can be useful for experimenting with different text styles for artist names, captions, and promotional posts. It is a simple addition, but consistent presentation can make social content feel more distinctive.
Great article on Vevo's partnership with Amagi. It is fascinating to see how FAST channels and cloud-based infrastructure are streamlining music video distribution and monetization on CTV platforms.
Category : Media & Streaming Technology
Una guía sobre cómo cobrar un premio puede ser muy útil después de conocer un resultado ganador. Explicar los pasos, plazos y requisitos de manera sencilla ayuda a los lectores a entender qué deben hacer.
Interesting to see how Vevo is expanding its connected TV presence and adapting to the changing streaming landscape. As streaming options continue to grow, having convenient ways to enjoy movies and series, such as can make the experience even more enjoyable.