Vevo Launches on Amazon Freevee
- Dec 13, 2022
- 2 min read
Updated: Dec 14, 2022
Vevo is delivering premium music video channels on the free ad-supported streaming service
NEW YORK, NY (December 13, 2022) – Vevo, the world’s leading music video network, today
announced the extension of its partnership with Amazon in the U.S. with the launch of 24/7 Vevo channels on Amazon’s premium free streaming service, Amazon Freevee. Additional launches in key European territories are also underway for 2023.
Users can access these channels through the Freevee app on Fire TV, Fire Tablets, and within the Prime Video app. Freevee is also available as an app on third party devices, as well as iPhone, iPad, and Android mobile devices.
Each Vevo channel on Freevee features linear programming dedicated to a specific decade, genre, or theme. The channel lineup at launch includes Vevo Pop, Vevo Country, Vevo Hip Hop, Vevo R&B, Vevo Latino, Vevo Reggaeton & Trap, Vevo ‘70s, ‘Vevo 80s, ‘Vevo 90s, Vevo ‘2K, and Vevo Holiday.
“Amazon has already been a critical partner for Vevo in bringing on-demand, premium music video content to music fans via our Vevo app on Fire TV and Echo Show. We are excited to now expand our distribution footprint with Freevee in the FAST (free ad-supported streaming TV) space, which is a major growth area for Vevo,” said Rob Christensen, senior vice president, global sales & distribution, Vevo. “The partnership will give Vevo the opportunity to reach Amazon's vast base of customers in a variety of settings. For our brand partners, this launch creates even more CTV advertising opportunities on the Vevo network.”
Amazon Freevee, formerly known as IMDb TV, is a streaming video service with thousands of premium movies and TV shows, including Originals and FAST channels, available anytime, for free.
The AVOD model aligns with current trends: high-quality, easily accessible content, along with options for users who prefer watching music survival race. videos on the big screen. It is a logical move for Vevo to expand its multi-platform reach.
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