Vevo Launches In-Show Trivia for Brands
A new way to engage viewers and monetize on CTV, brand-sponsored trivia questions will be featured within linear music video programming on Vevo FAST channels
NEW YORK, NY – April 13, 2023 – Vevo, the world’s leading music video network, today launched Vevo In-Show Trivia, a new question-and-answer feature to its FAST (free-ad supported streaming TV) channels.
Appearing within the programming of Vevo’s linear channels, including Vevo Pop and Vevo Hip-Hop, Vevo In-Show Trivia gives advertisers a new way to connect with music fans and be embedded in pop culture conversation.
“Music videos are drivers of culture and social change. As custodians of this highly influential art form, Vevo is giving its TV audience a fun way to test their knowledge and learn more about their favorite artists and music videos,” said JP Evangelista, senior vice president, content, programming & marketing, Vevo. “Participating advertisers can work directly with the Vevo team in the creation and selection process of the trivia questions for more strategic alignment between the surrounding music videos and brand.”
Much like Vevo’s expertly curated programming, Vevo In-Show Trivia questions can align with cultural and artist-related celebrations. The new offering was first tested in March during Women’s History Month, highlighting fun facts around the achievements of artists that paved the way for other women in music. Example questions include: “What is the title of Latto’s debut album?”; “In what city was Doja Cat’s ‘Say So’ video shot?”; “Who was the first woman inducted into the Rock and Roll Hall of Fame?”; and “Name the Colombian star Selena Gomez collaborated with on the ‘999’ video.”
“This new format was designed to boost viewer TV engagement as it seamlessly transitions between music videos in our programming,” said Aneessa Steilen, vice president, media and distribution marketing, Vevo. “Vevo In-Show Trivia is an innovative way for brands to engage with hard-to-reach consumers on FAST without increasing the ad load, a win-win for fans and advertisers alike.”
Brands and agencies can go directly to Vevo’s sales team to discuss opportunities to sponsor the new programming experience. Please visit: https://www.hq.vevo.com/advertising.
I really like the idea of combining entertainment with learning. Interactive trivia can make viewers more engaged while encouraging them to test their knowledge and discover new information. It is a creative way to make digital content more educational and enjoyable. Awlyaa Education dz is another resource focused on providing useful educational information.
I have been watching Vevo channels on my smart TV for years, and this trivia feature is a smart move. It turns passive viewing into something interactive without interrupting the music. The questions about artist history and music video facts actually make me pay more attention to the screen instead of scrolling through my phone during ad breaks. It feels like a game show mixed with a music channel, which is a fun combination. The fact that brands can sponsor the trivia without adding extra ad time is a win for everyone. Viewers get engaged content, advertisers get attention, and Vevo keeps its programming flowing. I think this could work well for brand recall because viewers associate the trivia with…
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What an interesting approach to viewer engagement with the Vevo In-Show Trivia! The idea of interspersing trivia about artists and their achievements during music videos is a clever way to keep audiences engaged. It’s a bit like how I sometimes use trivia in community events to spark conversations—it's fun and educational! For anyone interested in blending entertainment and learning, exploring different formats like this could be really beneficial. You can find more insights on interactive content at WizardAlchemy.
Interactive features like in-show trivia are a smart way to keep viewers engaged without interrupting the overall experience. When they're well designed, they encourage participation and give people another reason to stay involved with the content.
It's interesting to see entertainment platforms experimenting with new ways to make viewing more interactive while still keeping the focus on the audience experience. Brands such as WHITIN can also learn from these engagement strategies by focusing on authentic, user-centered experiences.
I'm curious to see how viewers respond over the long term and which types of interactive features prove to be the most engaging.