With holiday genre viewership spiking during this time of year, Vevo is delivering sought-after music videos on the biggest screen at home, providing more ways to get into the holiday spirit.
NEW YORK, NY (November 18, 2021) - Vevo, the world’s leading music video network, has launched a number of holiday-themed channels on connected TVs (CTV) in the United States and United Kingdom, available through New Year’s Eve.
Vevo’s largest holiday TV lineup to date features carefully curated, 24-hour linear programming ranging from traditional Christmas music, such as Silent Night and O Holy Night, to family classics, such as Winter Wonderland and Let It Snow!, and newer hits, such as Mistletoe and Santa Tell Me.
In the United States, the “Vevo Holiday” channel is available on Local Now, Pluto TV, Samsung TV Plus and Xumo. Similarly, in the United Kingdom, fans can tune into the “Vevo Christmas” channel on Samsung TV Plus, Vevo’s first-ever dedicated Christmas channel in the UK.
Every December, holiday genre views spike on Vevo across all platforms. In 2020, monthly views in the US and the UK in December grew 40x on average, compared to monthly averages from January through October. All I Want for Christmas Is You by Mariah Carey, for example, saw nearly 18 million cross-platform views in the U.S. and 7 million cross-platform views in the U.K in December 2020 alone. This annual viewership spike illustrates the consumer demand for holiday music videos, and Vevo is programming this content on the biggest screen, making it even easier for consumers to get into the holiday spirit.
“During this time of the year, consumers are actively seeking out and watching holiday music videos, such as Mariah Carey’s All I Want for Christmas Is You or Wham!’s Last Christmas," said JP Evangelista, senior vice president, content, programming and marketing, Vevo. “Music is undoubtedly an integral part of celebrating the holidays and spreading cheer, and given the particular popularity of these types of music videos right now, Vevo is providing consumers with a destination for getting into the spirit of the season through their TVs and tune-in options for the whole festive period.”
Vevo’s 2021 linear holiday programming on CTV builds off of the success of its 2020 U.S. pop-up channels. In terms of viewership, last year’s “Vevo Holiday” was one of the top channels on the platforms on which it launched, with performance consistently strong throughout the duration of the season.
Historically, viewership of Vevo on CTV is highest over the holidays as families and friends gather together. New Year’s Eve 2020, for example, was the most viewed day of last year for Vevo CTV, as well as Vevo’s history in both the U.S. and the U.K. Christmas Eve and Christmas Day also followed as top viewership days for Vevo CTV in the U.S. and the U.K for the year.
This year, brands can tap into more holiday programming on Vevo across CTV, mobile and desktop through various ad opportunities, such as one-hour “brought to you by” editorial program sponsorships, linear TV block ownership, and daytime ownership. Editorial program themes include: “Home for the Holidays”, “Holiday Party”, “Top Holiday Hits”, “Best of 2021”, and “New Year’s Eve Party”.
“From nostalgia to joy, holiday music taps into our emotions and memories unlike any other types of music. Vevo’s holiday channels uniquely allow advertisers to leverage these feelings and to align their campaigns with powerful holiday content, during the biggest sales period of the year,” added Rob Christensen, vice president, advanced television, Vevo. “We are excited to launch our new holiday channels, and we anticipate even higher viewership this year, meaning greater reach for advertisers on Vevo.”