Miami, January 22, 2024 - US Media, a leader in media solutions in Latin America, and Vevo, the world's leading music video network, today announced their advertising sales partnership. Under this agreement, US Media will be the Latin American sales representative for Vevo’s ad inventory in Mexico, Brazil, Argentina, Colombia, Chile, and Peru. US Media will also sell on behalf of Vevo pan-regionally from Miami.
The collaboration between US Media and Vevo highlights the potential of the audiovisual market, as Vevo boasts over 800,000 music videos, and distribution across over 35 connected TV (CTV) platforms globally and partnerships with major players in Latin America, such as YouTube, Google TV, Apple TV, Fire TV, Roku, and Samsung TV. This partnership will provide brands the opportunity to reach Latin American music fans through video content from the region’s most influential artists, such as KAROL G, Shakira, J Balvin, Anitta, Feid, Dilsinho, and Los Ángeles Azules.
Bruno Almeida, CEO of US Media, commented: "Joining forces with Vevo, a brand that accumulates more than 25 billion monthly views, significantly amplifies the possibilities for our clients in advertising. This alliance represents a strategic advancement that leverages Vevo's immense reach and quality of content."
“Music videos offer advertisers a powerful, effective environment to connect with millions of consumers, and Vevo is home to this art form featuring the world’s largest stars, from Latin music icons to the newest trendsetters,” said Rob Christensen, EVP, Global Sales, Vevo. “With US Media, advertisers now have easy, direct access to buy Vevo’s sought-after content, including the most anticipated premieres, beloved throwbacks, original content, and live performances. We are excited to work with a new ad sales partner located in the region, with local expertise and relationships, that match our continued Latin growth.”
“Vevo’s monetization efforts in this region are reflective of the strength and breadth of our offering, with Latin music being one of the most watched genres on our network. From Brazilian funk to regional Mexican to reggaeton, fans can enjoy a variety of Latin artists on Vevo,” added JP Evangelista, SVP, Content, Programming & Marketing, Vevo. “Additionally, we are expanding Vevo’s CTV programming and distribution footprint throughout Latin America to deliver the music video experience on the largest screen in the home. CTV is an exciting, burgeoning space where we are growing and providing additional exposure for artists and advertisers alike.”
Vevo is a multinational ad-supported music video network, maintaining the largest network of music video channels on YouTube, as well as a free application and linear channels available on smart TVs and other CTV services. In Latin America, Brazil and Mexico are the largest markets for Vevo, with over 76 million and 58 million monthly viewers respectively.
US Media offers exclusivity services to agencies and advertisers in media and platforms such as Tinder, WeTransfer, TechTarget, Fandom and Sojern. Vevo joins as the sixth direct ad sales partner of US Media in Latin America, strengthening its portfolio.
US Media remains at the forefront as an alternative platform offering for media plans, expanding its client portfolio to offer innovative and creative strategies that yield effective results for brands.