With new Shaw Communications offering, Vevo expands its OTT distribution to deliver premium music videos to Western Canadians.
NEW YORK, NY (November 2, 2021) - Vevo, the world’s leading music video network, today announced an agreement with Shaw Communications Inc. to make the Vevo app available for Shaw TV customers.
Shaw TV IPTV customers across Western Canada will now have on demand access to Vevo’s extensive music video library, which includes official releases, live performances and other Vevo original content from the biggest artists of today, as well as the upcoming stars of tomorrow.
With an increasing number of Canadians continuing to adopt internet-enabled television to stream their favourite content, Vevo is committed to delivering its exclusive catalogue to more music fans through the TV platforms they enjoy.
“As a Western Canadian connectivity leader, Shaw is a critical partner for Vevo in Canada as we lead the charge to bring music programming back to living room screens worldwide,'' said Rob Christensen, vice president, advanced TV, Vevo. “Music videos have been missing from traditional TV for nearly two decades, yet the consumer demand for music videos has not faded away - in fact, it’s growing. From the latest premiere by Canada’s own Drake to an exclusive Official Live Performance with Billie Eilish (a Vevo original series), Vevo provides fans with a unique content set that they actively seek out and watch.”
“We know Canadians are looking to access as much of their favorite content as possible, and by adding the Vevo App to our growing library of content, we’re offering access to thousands of free and ad-supported titles from artists of every genre for our customers to enjoy,” said Andrew Eddy, Vice President, Programming, Shaw Communications.
More information about Shaw TV packages and pricing can be found at shaw.ca/tv.