Roku users in the US can now enjoy Vevo’s various expertly curated linear music video channels for a lean-back TV viewing experience.
NEW YORK, NY (December 7, 2021) - Vevo, the world’s leading music video network, today announced it has launched Vevo channels on The Roku Channel, the home of free and premium entertainment on the Roku® platform.
The full Vevo lineup on The Roku Channel in the U.S. includes: Vevo Pop, Vevo R&B, Vevo Hip Hop, Vevo Reggaeton & Trap, Vevo Country, Vevo Latino, Vevo ‘70s, Vevo ‘80s, Vevo ‘90s, Vevo 2K, and Vevo Holiday, a holiday-themed channel available through New Year’s Eve.
In 2013, Vevo first launched its interactive app on Roku for free, 24/7 access to Vevo’s large library of premium music videos, live performances, and original Vevo series, such as Official Live Performances, Ctrl, LIFT and DSCVR. With this newly expanded partnership, Roku users can tune into various genre-specific or decades-dedicated music video channels on The Roku Channel for a lean-back viewing experience that every type of music fan can enjoy.
"Just in time for the holidays and the New Year, we are thrilled to be bringing our extensive catalog of music videos to The Roku Channel. Over the past 8 plus years, Vevo has been working closely with Roku to develop on-demand music video programming, and today, we have extended our partnership into linear. Roku customers love Vevo music videos, and now, we are bringing 11 decades-based and genre-dedicated channels to The Roku Channel for added enjoyment," said Rob Christensen, vice president, advanced television, Vevo. “Linear programming also allows us, as tastemakers, to showcase our deep curatorial expertise on the biggest screen in the home and to create more experiences that cater to a variety of consumer preferences, especially as FAST viewing gains popularity.”
A 2021 Morning Consult survey evaluating people’s familiarity with FAST (free ad-supported TV) services found that people most regularly use The Roku Channel. As FAST viewership proliferates, music is a critical entertainment genre to keep consumers tuned in when they’re surfing free premium TV channels.
“Our users’ experience is of utmost importance to us, and we strive to provide the best content in the most convenient and easy-to-use experience,” said Ashley Hovey, director, AVOD, Roku. “Music is an important category for The Roku Channel and we’re very excited to partner with Vevo to bring the world’s leading music networks to our users.”