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Vevo to Showcase Its CTV Evolution at the Newfronts


In its agenda setting presentation on May 4, Vevo will speak to its programming and UX aspirations, plus its broadened reach and current measurement and buying offerings

NEW YORK (April 14, 2021) - Vevo, the world’s leading music video network, today unveiled components of its IAB NewFronts presentation scheduled for May 4 at 1:30pm EST. As part of the lifestyle and entertainment day of the week-long event, Vevo’s presentation will also feature a live performance and interview by a special musical guest.


With more than ten years of programming experience, Vevo expertly curates a timeless and ever-growing library of more than 500,000 music videos, live performances and original, Vevo-produced content, drawing in more than 25 billion views per month. In the United States alone, Vevo reaches approximately half of the nation, including half of the U.S. Black population and half of the U.S. Latinx population. For advertisers, Vevo provides access at scale to hard-to-reach audiences, which are no longer consuming traditional television, such as cord-cutters and cord-nevers, younger consumers and multicultural demographics.


Having rapidly grown its connected TV (CTV) distribution network in 2020, Vevo’s presentation will emphasize its larger-than-ever global reach and multi-screen presence. To date, Vevo’s U.S. CTV viewership has grown 40% year-over-year, with 60 million viewers now choosing this platform to watch Vevo content. So to support this growth over the past year, Vevo has launched various contextual ad targeting products and enhanced its measurement and buying capabilities — all of which will be highlighted in the presentation.


In a forward-looking portion of the presentation, Vevo will also reveal its vision for 2021 and beyond for a more immersive and dynamic TV experience that engages every type of music fan.


“The revenue opportunity that the music video offers the industry in today’s fragmented marketplace is more tangible than ever. We have spent much of 2020 doubling down on our OTT strategy and building an array of TV partners to bring the music video back to its original home, the living room TV. Forward-looking, our focus is on maximizing our distribution offering through enhanced, personalized programming that is unique and relevant to each viewer,” explained, Kevin McGurn, president of sales and distribution, Vevo. “This time, the fan can be the curator and owner of their Vevo, with music television — like it was meant to be.”


To attend Vevo’s Newfronts presentation on May 4, please register here with the code VEVONF21.