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J Balvin to Perform at Vevo’s 2023 Newfront Presentation: “The Home of Music Television”

NEW YORK, NY – April 19, 2023 – Vevo, the world’s leading music video network, today revealed details on its upcoming 2023 IAB Newfronts presentation, set for May 4 at 4:30pm ET at Sony Hall in New York City.

Hosted by Vevo’s President of Sales & Distribution, Kevin McGurn, the presentation will cement Vevo as “The Home of Music Television”, ending with a special live performance by chart-topping global superstar, J Balvin, who has a long and successful history with Vevo. Balvin has released Vevo Official Live Performances twice, the first of which set a Vevo record for highest-viewed piece of original content, which pushed him to be the most-viewed artist on Vevo in 2020. Often programmed on FAST channels, such as Vevo Latino and Vevo Reggaeton & Trap, Balvin has several music videos, including “Mi Gente” with Willy William and “Ay Vamos”, in Vevo’s Billion Views Club.

The presentation will highlight Vevo’s value proposition, which includes having the largest FAST distribution, a diverse portfolio of TV channels, and true national reach that’s reflective of the U.S. population.

Thanks to partnerships with over 35 platforms, including Hulu, Roku, Samsung, and Pluto TV, Vevo is now available in 96 million homes in the United States, drawing in viewers throughout the country. With a portfolio of channels for every kind of fan, Vevo is also home to content and programming that is reflective of the many cultures and backgrounds that make up the American population today.

“Home to over 800,000 music videos, Vevo has become the largest and fastest growing Connected Television network in the world. Through a combination of platform-level scale, network-level transparency, and brand safety for advertisers, Vevo is also a major destination for ad dollars. With the long-lasting star power of the music industry's biggest names, no other TV network reaches 35 million consumers every single day,” said McGurn.

Vevo’s Newfront speaker lineup will also include executives from across the company, such as Agency Partnerships and Distribution Partner Management for the first time, as well as Media & Distribution Marketing and Inclusive Marketing (formerly known as Multicultural Sales). Developed to meet the needs and challenges of all Vevo partners participating in the rapidly-evolving CTV marketplace, each team will share their respective updates at the Newfront, including new CTV channel launches, reach figures, and sponsorship opportunities.

“We’re thrilled to conclude our show with a very special live performance by superstar J Balvin, who exemplifies the future of our business with his global presence. He is proof that cultural content can have powerful mass appeal. Consistently one of Vevo’s most viewed artists, with multiple slots on Vevo’s global year-end lists, Balvin is leading the Latin crossover, and his stardom is a testament to the popularity of Latin music,” McGurn added.


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