Ending 2020 with 30% growth in global connected TV viewership year-over-year, Vevo is continuing its streaming expansion this new year.
NEW YORK (January 7, 2021) – Vevo, the world’s leading all-premium music video platform, is now available on Comcast’s Xfinity X1 and Xfinity Flex. Beginning today, millions of X1 and Flex customers can enjoy free, on demand access over the Internet to more than 500,000 music videos in the Vevo catalog, including Vevo original content and live performances. To access the Vevo app, X1 and Flex customers can say “Vevo” into the Xfinity Voice Remote.
Following a 30% increase in its global connected television viewership in 2020, Vevo remains focused on growing its distribution network and will continue to expand its presence in streaming and OTT this year. The partnership with Xfinity plays a critical role in Vevo’s pursuit for video ubiquity.
“We are thrilled to kick off the new year with Comcast’s Xfinity to bring Vevo’s music programming to more listeners on television. Music video viewership in the living room is rising, especially as families stay at home and watch TV together,” said Kevin McGurn, president of sales and distribution, Vevo. “Joining Xfinity’s entertainment library delivers our premium and brand-safe content to millions of fans when, where, and how they want it.”
Xfinity X1 and Flex join Vevo’s roster of available platforms, which includes more than a dozen connected television devices and streaming partners globally.