Annual taste-maker program highlights emerging global artists poised to break through.
NEW YORK, NY (November 1, 2021) - Vevo, the world’s leading music video network, today released the complete list for its highly-anticipated Vevo DSCVR “Artists to Watch' 2022 campaign.
Beginning November 1st, Vevo’s DSCVR ATW will showcase engaging, high-quality live performance video content from the class of 2022, with two unique performances from each artist, shot exclusively for Vevo.
Born out of Vevo’s taste-maker series and brand DSCVR - “DSCVR Artists To Watch” is now in its 8th year and consists of 21 global artists who Vevo has tipped to break through to the mainstream.
With over 500 submissions, Vevo’s DSCVR ATW program is one of the most highly anticipated and competitive lists to appear on, as the artists and bands that make it receive critical exposure and promotion that help propel their careers. ATW artists and bands will be marketed and featured in Vevo’s expert music video programming via playlists and editorial features across Vevo’s network, including YouTube and connected TV platforms, such as Pluto TV, Samsung TV Plus and Apple TV.
Vevo has a long history of supporting and introducing emerging artists to new global audiences and its DSCVR ATW champions emerging artists through live performance content. Alumni include now-household names such as Billie Eilish, Pop Smoke, Sam Smith, EarthGang, Guaynaa, Lewis Capaldi, Arlo Parks, Maggie Rogers, James Bay, Jorja Smith and more.
“This annual taste-making program is the pride of Vevo’s in-house editorial team of music lovers. Over the years, we have worked with a wide range of artists from around the world, who have grown and developed into huge household names today,” says JP Evangelista, SVP of Content, Programming & Marketing, Vevo. “We are thrilled to announce our 2022 list for DSCVR Artist to Watch.”
“Through our unique marketing and promotion efforts, vast distribution network, and original content production, Vevo supports artists at all stages of their careers. We work closely with the artists and their teams to ensure that every part of their DSVCR ATW campaign is additive to their wider marketing, and this video asset plays an integral role in bringing new video content to music fans who are about to discover and love them. Vevo plays a crucial role in maximizing the value of the music video and this campaign is really where the journey with these 21 artists really begins. ” continues Evangelista.
Vevo’s global in-house production teams worked closely with the artists and their teams to shoot all content in accordance with the CDC’s COVID-19 safety protocols. All content was shot in 2021.
The Vevo DSCVR Artist to Watch 2022 campaign is sponsored by Ray-Ban Stories, built in partnership with Facebook.
Vevo’s 2022 DSCVR “Artists to Watch” are:
Andy Rivera (Sony Colombia)
ArrDee (Island Records)
Chiiild (Island Records)
Clinton Kane (Columbia)
EST Gee (Interscope)
Jessica Winter (Roya)
Lola Young (Island Records)
Mimi Webb (Epic)
Pip Millett (Dreamlife / SME)
Poupie (Island Def Jam)
Sen Senra (Universal Music Spain / Sonido Muchacho)
Serious Klein (The Orchard)
Wet Leg (Domino)
Willie Jones (Sony Nashville)