Vevo For Artists

Why Vevo

With more than 500,000 videos from artists of all levels and genres, Vevo controls the largest network of music channels on YouTube, as well as distribution through a growing number of other global partners. For over a decade, fans have come to recognize the Vevo logo as a verified indicator of the premium, official content from the artists they are searching for and those they’ve yet to discover.

 

Vevo’s global team of expert music programmers curates the promotion of videos across our network - both on and off YouTube - and all artists who choose to distribute their content through Vevo are eligible for this strategic editorial support, including customized and promoted play listing. 

 

In addition to supporting videos created by artists (official, lyric, audio, teasers, etc), Vevo films nearly 1,000 pieces of original content each year, supporting both established and emerging artists. Labels and distributors can contact Vevo throughout the year to advocate for their artists’ participation in these original content opportunities.

 

In addition to YouTube, Vevo also distributes its extensive library of music videos to a number of other distribution partners including Apple TV, Pluto TV, Samsung TV and Roku. See a full list of our partners here.

Vevo Official Live Performance

Jorja Smith

Contact our artist team

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How do artists
get on Vevo?

Any artist - signed or unsigned - can deliver premium music video content through Vevo. To get started, artists need to distribute to us through one of our content partners – be it a major label like Universal Music Group or Sony Music, or an independent distributor.

Some of the independent distributors we work with are listed below:

Vevo Official Live Performance

J Balvin

Official Artist Channels

If the artist already has a YouTube channel, their label or distributor can request a new Vevo channel, which can be merged with their existing channel as an Official Artist Channel (or OAC). It will be marked as verified by the music note icon next to the channel name. These requests must be made directly to YouTube via the artist’s label or distributor. All content uploaded to either channel will publicly display on the single OAC once the merge is complete.