Vevo Presents Its First-Ever Australian Upfront
- Oct 19, 2023
- 2 min read
Vevo showcased its vast reach and opportunities for advertisers on CTV, including a linear ‘Vevo Christmas’ channel on Samsung TV Plus, launching this holiday season
ARIA nominee Charley closed out the presentation
SYDNEY, AUSTRALIA – October 19, 2023 – Vevo, the world’s leading music video network, today presented its first-ever Australian upfront at Universal Music House during the debut SXSW Sydney festival. The presentation provided an overview of the network’s growing CTV (Connected TV) business and value proposition to the advertising community in Australia.
Vevo highlighted its increasing CTV audience of over 6 million Australians, up 44% since 2020, a result of their ongoing programming and distribution efforts. When compared to BVOD, Vevo’s overall audience of over 11 million viewers was shown to be larger than the entire ad-supported BVOD market and its CTV audience larger than any individual ad-supported Australian broadcaster.
Vevo also touted its position as one of the earliest players in FAST (free ad-supported streaming television). Currently, Vevo has eight unique linear FAST channels in Australia, each dedicated to a specific genre or decade, offering advertisers a premium, diverse environment of 24/7, curated music video programming that features the most influential artists from Australia and the world.
During the presentation, Vevo unveiled its plans to further build its FAST programming lineup with its newest upcoming channel, Vevo Christmas. Launching for the first time this November in Australia and New Zealand, Vevo Christmas will air both Christmas classics and newer hits, from the likes of Mariah Carey, Justin Bieber, John Legend, and more.
“We are excited to have hosted the Australian advertising community at our first-ever Upfront presentation in this market. When advertisers invest in Vevo’s sought-after content set, brands are guaranteed access to a growing audience that delivers incremental reach. Vevo also offers advertisers a suite of proprietary targeting products, from contextual to addressable, for a more bespoke approach that helps brands be in front of the right consumers,” said Steve Sos, Managing Director, APAC, Vevo.
To close out the event, attendees were treated to a special performance by Australian pop artist, Charley, who is often featured in Vevo’s CTV programming. Following her debut EP 'Timebombs', Charley was nominated for the 'Breakthrough Artist of the Year’ category at the upcoming ARIAs.
Vevo’s focus on reaching audiences through connected TV and curated programming shows how much timing and viewer habits can shape engagement. Energy use follows a similar pattern, with electricity demand often changing during busy hours, making it useful to understand when peak periods occur. You can learn more about how MEPCO peak hours work and why they matter for managing usage.
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Great to see Vevo putting real numbers behind the Australian upfront; an audience of eleven million viewers is hard for advertisers to ignore, and the genre-specific FAST channels explain why. Curated late-night programming is exactly where offbeat storytelling finds its crowd. On that note, the interactive short How to date a Sleep Paralysis Demon plays with a similar after-hours mood, so anyone planning holiday or overnight blocks might enjoy the comparison.
Vevo’s Australian Upfront shows how entertainment spaces continue to focus on creating better experiences for audiences and creators. Keeping these environments clean and presentable also matters, especially when dealing with fabric seats, clothing, and shared areas. A Reusable lint roller like ChomChom helps remove embedded pet hair, lint, and debris from furniture, car seats, bedding, and fabrics without sticky refills or batteries, making it a practical option for maintaining tidy spaces.
Vevo’s Australian Upfront shows how entertainment brands create memorable experiences by connecting audiences with creative ideas and culture. Collectible characters like the Bum Bumz Penguin, with its soft plush fabric, squishy design, embroidered details, and different penguin styles such as Emperor, Baby, and Rockhopper, add another fun way for fans to express their interests. These kinds of playful collectibles fit well with the growing connection between pop culture, community, and personal collections.