Vevo Celebrates 50 Years of Hip-Hop, Partners With Hip-Hop Icons for Exclusive Content

CAMPAIGN KICKS OFF WITH PUBLIC ENEMY’S

“FIGHT THE POWER” FOR VEVO FOOTNOTES

“Hip Hop turning 50 means that there can be no doubt, no argument, no ignorance

about its consequence in the world. Back when PE was coming up, it was in the days before social media. Videos were the only way to connect with hip hop fans around the world. They delivered songs in a full package of sight, sound, story and style. A truly underrated art form. Vevo keeps that connection solid, not only for us but for hip hop artists from every corner of the globe. Here's to the next 50.”

- Chuck D

Vevo, the world's leading music video network, today announces how it will celebrate and honor the historic 50th Anniversary of Hip-Hop.

Throughout 2023, the company will be partnering with hip-hop's most influential artists for bespoke original content and specialized programming. Special editions of Vevo Footnotes, a series that takes viewers behind-the-scenes of their favorite videos, as well as Vevo ctrl, a series that features hard-hitting, cutting edge artists, will see appearances from hip hop legends such as:

A$AP Rocky

Common

Cypress Hill

De La Soul

Grand Puba

Havoc (Mobb Deep)

Lil Wayne

Ludacris

Macklemore

Mack Maine

MC Serch (3rd Bass)

Naughty by Nature

Public Enemy

Raekwon

Salt-N-Pepa

Souls of Mischief

T.I.

Vevo will also have special programming dedicated to celebrating all aspects of the groundbreaking genre, including “Legends In Concert,” “Hip-Hop International,” “2K Hip-Hop Legends,” “Rock Meets Rap,” “70’s Sampled Songs,” ‘80’s Sampled Songs”, and more.

“Hip-hop hasn’t just shaped music; it’s shaped culture as a whole - from fashion, language, sports, even politics and beyond, and music videos have been there to aid in propelling those cultural shifts forward,” says Jordan Glickson, vice President, Music & Talent, Vevo, “Vevo has continued to nurture the groundwork laid by hip-hop pioneers, creating a platform for hip-hop videos to not only live, but thrive. In fact, we’ve seen the genre become one of our most-viewed on our network these past few years. It’s a privilege for us to take our ctrl franchise, which has continuously showcased the best artists of today and tomorrow, and use it to shine a deserving spotlight on these legendary artists and their iconic art. We look forward to celebrating Hip-Hop at 50 with these artists and our audience throughout all of 2023.”

To kick off the celebrations, Vevo teamed up with Chuck D for an exclusive look behind the scenes of Public Enemy’s groundbreaking music video “Fight The Power” for Vevo Footnotes, from their critically acclaimed album Fear of a Black Planet. Chuck D explains the writing process, concept for the video, the alloy of sounds used and public reception of the Spike Lee-directed video.

“We knew we were doing something historical.”

- Chuck D on “Fight The Power” for Vevo Footnotes

https://www.youtube.com/watch?v=m5VGDEab0_0