Vevo Appoints Goldbach as Its Ad Sales Representative in the DACH Region
- Oct 22, 2024
- 2 min read
Advertisers now have the unique opportunity to reach millions of engaged music video viewers
Unterföhring, 22, October 2024 – The technology-oriented marketer Goldbach Germany is expanding its CTV and online video portfolio as the direct advertising sales representative of Vevo, the world's leading music video network, in the DACH region with immediate effect. Goldbach Germany already works with over 60 CTV and online video partners and is now further expanding its network of international publishers. As a Vevo reseller, Goldbach offers advertisers a unique opportunity to reach their target audiences in the premium music video environment.
Vevo allows fans worldwide to watch high-quality, official music videos of their favorite artists - whenever, wherever, and however they want them. Through its global distribution spanning over 30 platforms, Vevo music videos are available on YouTube, the Vevo TV App, and Vevo’s live linear channels on CTV services, such as Samsung TV Plus and Rakuten.
With Vevo, Advertisers benefit from the opportunity to connect with a diverse array of engaged fans, especially hard-to-reach viewers who do not watch traditional media. In Germany alone, Vevo reaches 22 million viewers, approximately a quarter of the population, each month.
“Music videos are a staple in a brand’s pop culture strategy; they offer an emotional bridge to passionate audiences and create new ways of interacting that put the viewer experience front and center,” says Richard Brant, Senior Director Advanced TV UK & International at Vevo. “With Goldbach on our side, we look forward to giving even more advertisers access to our in-demand audiences.”
Mario Neumann, Business Development Director at Goldbach, adds: “As Vevo's direct advertising partner in the DACH region, we are delighted to offer our clients access to premium media inventory available on the largest and most popular digital video and TV platforms. This partnership allows us to offer customized, high-impact advertising opportunities that guarantee high and transparent reach in a brand-safe environment with precise targeting.”
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