Vevo has partnered with the largest private broadband company in the US to deliver its on-demand premium music video library to millions of Cox customers
NEW YORK, NY (April 7, 2022) – Vevo, the world’s leading music video network, today announced it has partnered with Cox to launch the Vevo app. Starting today, millions of Cox Contour TV and Contour Stream Player customers have 24/7 access to official music videos, live performances, and other Vevo-produced content through the Vevo app.
The deal with Cox expands Vevo’s connected TV (CTV) distribution footprint in the United States, providing more ways for consumers to access premium music videos on the largest screen in the home. Simultaneously, Vevo’s growing CTV audience helps advertisers on Vevo achieve incremental reach.
“Vevo is excited to partner with one of the largest cable TV providers in the country, as we continue to deliver on our mission to maximize the commercial and promotional value of the music video. Cox provides a top-tier viewing experience that allows consumers to watch their favorite content and the Vevo catalog will be a great addition to that environment,” said Alexander Kisch, general counsel and executive vice president, business development and affairs, Vevo. “We’ve also recently optimized the Vevo app, so fans have the option to enjoy either live linear programming across multiple channels or utilize search and discover capabilities for a more personalized on-demand viewing experience.”