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Vevo For Advertisers

Technical Specifications

Vevo works to the principles of the Coalition for Better Ads. For more information please visit www.betterads.org

Video Preroll

General Specs

All creative and tracking tags must be SSL-compliant

Duration

Seconds

North America

US, CA

Europe

UK, DE, ES, FR, IE, IT, ND, PL

Oceania

AU, NZ

Latin America

BR, MX, AR, CL, CO, PE

Bumper

 

6

 

6

 

6

 

6

 

Short

 

7-15

 

7-20

 

7-15

 

7-15

 

Skippable

 

16-30

 

21-31

 

16-30

 

-

 

Site Served

Video File: High quality video file that will be transcoded for optimal delivery across platforms.

File Format

WebM files

Vp8 video codec and Vorbis Audio codecs

.MP4 & MOV files

Typically supporting h264, mpeg4 video codecs, and AAC audio codec

.AVI

Many cameras output this format – typically the video codec is MJPEG and audio is PCM

.MPEGPS

Typically supporting MPEG2 video codec and MP2 audio

.WMV

.FLV

Adobe-FLV1 video codec, MP3 audio

HLS

(HTTP Live Streaming) Adaptive bitrate standard for live stream video events

Maximum File Size

512 mb

Frame Rate

23.98, 24, 25, or 29.97 or 30 fps based on native frame rate

Frame rate must be constant

Aspect Ratio

16:9

(Player will resize other aspect ratios without distortion)

Dimensions / Resolutions

HD*

1920x1080 (1080p), 1280x720 (720p)

SD

1024x576, 854x480, 640x360, 480x270

*HD resolution required for desktop and living room platforms

Two channels only

192 Kbps minimum 16- or 24-bit only
48 kHz sample rate

Audio is required. No silent video will be accepted

Audio levels may not be surprising or disruptively variable

Audio

Tracking

See Tracking Capabilities

VAST Served

VAST Video Ad URL: All creative and tracking tags must be SSL compliant

Required Mediafile Renditions

Required in each rendition

Video/mp4

Optional

Video/webm

Application/x-mpegurl (HLS)*

*Hosting CDN must return Access-Control-Allow-Origin header granting access to vevo.com

Aspect Ratio

16:9

Player will resize other aspect ratios without distortion

Frames Per Second

Up to 30 fps

Supported Dimensions

HD*

1920x1080 (1080p), 1280x720 (720p)

SD

1024x576, 854x480, 640x360, 480x270

*HD resolution required for desktop and living room platforms

Two channels only

192 Kbps minimum 16- or 24-bit only.
48 kHz sample rate.

Audio is required. No silent video will be accepted

Audio levels may not be surprising or disruptively variable

Audio

Base Rendition

Dimensions

VAST Ad should include all dimensions for targeted platforms, including SD and HD (see above)

Maximum File Size

10 mb per individual mediafile rendition

Maximum Bitrate

Must contain at least one mediafile under 1000kbps

Must also contain at least one mediafile between 10,000kbps - 40,000kbps

Notes

Additional renditions may be included at higher or lower Bitrates, as appropriate for targeted platforms.

VAST Requirements

Vendor

*Certification for YouTube/Google AdEx is not sufficient.

Vendor must be approved for VAST (Desktop and Mobile) serving by YouTube 3PAS for Reserve*.

Format

Linear pre-fetch VAST Tag

Must complay with YouTube's XML summary for VAST ad server response

Creative Duration

Static - VAST Ad must always return the same duration. Creatives of different durations may not rotate through one VAST Ad

Version

VAST 3.0 & 2.0

SSL

VAST Ad URL and all tracking callbacks must be SSL-compliant

Targeting

Geographic, device or any other targeting on the third-party VAST Ad Server may result in discrepancies. This is not supported.

Crossdomain XML

*Contact your account team for full list of ad serving domains if required.

VAST Ad Server must return crossdomain.xml file granting access to Vevo ad serving domains*

Tracking

See Tracking Capabilities

Skippable Preroll

General Specs

Maximum File Size

After 5 seconds the user may skip the ad or continue watching

Aspect Ratio

Impression is counted at the 'start' of the preroll regardless of whether the user skips or view the full video ad

Tracking

See Tracking Capabilities

Duration

Skippable Video

Any length. No minimum or maximum.

Best practice by marketing objective:

  • Awareness: :15-:20

  • Consideration: 2:00-3:00

  • Action: :15-:20

Bumper (Non-Skippable)

6 seconds

*HD resolution required for desktop and living room platforms

Site Served

Video File: High quality video file that will be transcoded for optimal delivery across platforms.

Instructions

See video file specs above (excepting duration)

VAST Served

VAST Skippable Video Ad URL

Instructions

Advertiser must provide URL to skippable VAST

VAST Requirements

VAST 3.0: The skip event should be included in the tracking events per VAST 3 specification

skipOffset Attribute

Must be set to 00:00:05 for all linear elements

Overlay

Site Served Static Asset

Image (Required)

.JPG, .GIF, or .PNG

Unit Size/File Dimensions

480x70px

Maximum File Size

150kb

Other Notes

Animation

No. The image must be static.

Close Button

Automatically added in the top right corner of the ad (Vevo & YouTube)

"Advertisement" Label

Automatically added in the bottom right corner of the ad (YouTube)

Tracking

See Tracking Capabilities

Third Party Tracking Capabilities

Video Preroll

Skippable Preroll

Overlay

Impression

Start

Creative View

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

Skip

Skip Shown

N/A

VASTSSL
1x1 Tracking Pixel

URLSSL

N/A

First Quartile

Mid Point

Third Quartile

Complete

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

1x1 Tracking Pixel

URLSSL

Click Through

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

1x1 Tracking Pixel

URLSSL

Click Tracking

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

1x1 Tracking Pixel

URLSSL

Notes

*VAST tracked display/companion ads are not tracked by Vevo.

*VAST tracked display/companion ads are not tracked by Vevo.

*VAST tracked display/companion ads are not tracked by Vevo.

Supported Metrics

Video Preroll

Skippable Preroll

Impression

Start

Creative View

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

Skip

Skip Shown

N/A

VASTSSL
1x1 Tracking Pixel

URLSSL

First Quartile

Mid Point

Third Quartile

Complete

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

Click Through

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

Click Tracking

VASTSSL
1x1 Tracking Pixel

URLSSL

VASTSSL
1x1 Tracking Pixel

URLSSL

Notes

*VAST tracked display/companion ads are not tracked by Vevo.

*VAST tracked display/companion ads are not tracked by Vevo.

SSL

All tracking callbacks must be SSL Compliant (excepting Click Through)

Requirements

Research Tracking

Compatibility

Will not work across all endpoints (uniform support not available off-desktop)

Execution

No pop-ups, layers, or other out-of-banner formats are allowed

Javascript Pixels

Callback will be sent, no JavaScript will be executed

SSL

All tracking callbacks must be SSL Compliant

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