Vevo seeing a significant uptick in global views, ending Q3 with weekend daily highs of 1 billion views across all endpoints
Vevo’s connected TV viewership increased by 30% YOY
Future and Drake’s “Life is Good” is the most viewed Vevo video of 2020, with 1.3 billion views globally
J Balvin is the most viewed Vevo artist, with 2.7 billion views worldwide
NEW YORK (December 15, 2020) – Vevo, the world’s leading premium music video service, has reached weekend daily highs of one billion global views, a record milestone, according to Vevo’s annual year-end lookback released today.
This year, Vevo has been hyper-focused on its distribution strategy and expansion into the home via an array of OTT partners, including Samsung TV Plus, VIZIO and Netrange. Through these partnerships, Vevo is not only bringing music videos back to home television screens, but also greatly increasing its scale and reach. As a result, global viewership via connected television (CTV) is up 30% from January through November 2020 vs. the same period in 2019 (Source: Vevo Internal Analytics, 2020 viewing metrics through 11.29.20).
Notably, SamsungTV Plus and Pluto TV have together contributed nearly ten million average daily views, including nearly two million daily views of the Vevo Holiday Channel, which launched in November.
"In a year when the world grappled with a global pandemic and demanded social justice for all, music was a unifier. There's no doubt, it's a key part of our lives," said Alan Price, chief executive officer, Vevo. "On the business front, we saw our audience grow as people watched more music videos than ever before. In part, that's due to our expansion into the living room, which brought new levels of engagement across our platform, These year-end trends exemplify the power and depth of our catalogue, and show how, at scale, we deliver culturally relevant content that reveals true artistic creativity. Vevo is poised for a successful 2021, and we look forward to continuing to add value to our partners.”
Additionally, as the primary destination for music videos, Vevo has seen significant spikes in viewership around global events. Europe’s “The Final Countdown” saw views jump by 161% on the day the United Kingdom officially left the European Union, and R.E.M. 's “It’s the End of the World” video saw a 2,719% lift in views after COVID-19 was declared a pandemic by the World Health Organization (WHO) in March. During the global social justice movements across June, Childish Gambino’s “This is America” saw a 225% increase in monthly views and The Black Eyed Peas’ “Where Is The Love?” saw a 351% lift in views. These moments highlight the role music videos play for people during pivotal societal moments, as they turn to music to soundtrack their lives.
Top Vevo videos and artists for 2020 by overall views include:
Note to Editors Source: Vevo Internal Analytics, US 2020 viewing metrics. **Lifts reflect the day of increase over the prior 10 weeks for the same weekday. In order to better understand user behavior throughout the year, Vevo took a look at viewership around key moments and compared viewing spikes to Vevo norms. Using this methodology, we were able to identify a list of videos that saw lifts in viewership outside of normal Vevo consumption. We were then able to map the thematic relevance of the video/song to a moment in time.